Has Beauty Forgotten About Innovation?

We're back with another episode of The Double Cleanse, and this week James and Robert are asking the big question: Do we actually want innovation in beauty, or do we just want fun? After opening with Robert reminiscing about his professional makeup kit days (neon pigments for natural bridal makeup, obviously) and the organizational chaos that came with it, the twins dive into a Fact or Fiction story about an influencer who ran a "giveaway" worth $3,000, and the drama of influencers selling their free PR packages for hundreds or even thousands of pounds on resale sites – because nothing says gratitude like profiting off gifts, right? The real topic hits when James and Robert ask: what does innovation even mean in beauty anymore? They debate whether brands care more about going TikTok viral than creating genuinely good products and discuss how innovation has shifted from science-driven formulas to visually appealing packaging. It seems that some brands want cutting-edge science... whilst others want fun packaging and exciting textures! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Jordan Samuel Skin Hydrate Facial Serum Little Ondine Powder Blush Follow The Double Cleanse Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleansepodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@thedoublecleanse⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(134)

Here's What ACTUALLY Happens When We Call Out Brands...

James and Robert are back with another episode of The Double Cleanse - and this week they're tackling the messy world what happens when influencers actually call brands out! But first, the twins dive...

17 Aug 42min

Stop Pretending Beauty Trends Aren't About Money!

After a couple of weeks off, James and Robert are back with a brand new episode of The Double Cleanse… and this episode has a LOT of call outs. We kick off by calling out magazine awards (which publi...

10 Aug 40min

Beauty Trends That Are Going Away & SHOCKING Product Waste

We’re tackling product waste and the beauty trends which need to go bye-bye on this episode of The Double Cleanse! After discovering that Americans can actually return used cosmetics (!!), James and ...

27 Jul 33min

We're Angry! Fake Aesthetics, Brands Faking Problems & Roasting TikTok Shop

James and Robert are back with another episode of The Double Cleanse, and this week they're in FULL RANT MODE… they’re unleashing it all. After celebrating Marc Jacobs Beauty's comeback with gorgeous...

13 Jul 37min

The Beauty Products Everyone Loves - But Shouldn't!

We’re back with a new episode of The Double Cleanse, and James & Robert are calling out the beauty products that everyone seems to love – but absolutely should NOT! After opening with the twins bondi...

6 Jul 47min

Everything WRONG With Men's Skincare & Make-Up

James and Robert are back with another episode of The Double Cleanse and they’re taking men’s skincare and make-up – and why the industry is completely dropping the ball. We get into this episode wit...

29 Jun 43min

Our Skincare & Beauty Recommendations... And How To Use Them!

If you love our product recommendations on The Double Cleanse, then this episode is for you! James & Robert are talking all about their favourite products… and they’re spilling how they’re ACTUALLY me...

22 Jun 44min

Ranking Celebrity Beauty Brands: Who Puts In The Effort?

We're back with another episode of The Double Cleanse, and this week James & Robert are raking celebrity beauty brands by how much effort the celebrities are ACTUALLY putting into them! But first, Ro...

15 Jun 54min