The Athletic Brassiere
99% Invisible3 Okt 2017

The Athletic Brassiere

Among the most important advances in sports technology, few can compete with the invention of the sports bra. Following the passage of Title IX in 1972, women’s interest in athletics surged. But their breasts presented an obstacle.

Bouncing breasts hurt, as women getting in on the jogging craze found out. Then some friends in Vermont had an idea to stitch a couple jock straps together to build a contraption to keep things in place.

This featured story was produced by Phoebe Flanigan and edited by Peter Frick-Wright, with music by Robbie Carver and Dennis Funk. XX Factor: How the Sports Bra Changed History was originally aired on the Outside podcast, a production of Outside Magazine and PRX.

The Athletic Brassiere

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episoder(780)

Usonia Redux

Usonia Redux

Frank Lloyd Wright changed the field of architecture, and not just through his big, famous buildings. Before designing many of his most well-known works, Wright created a small and inexpensive yet bea...

26 Feb 201939min

Beneath the Ballpark

Beneath the Ballpark

In the 1950s, Los Angeles was an up-and-coming city but wasn’t quite there yet. City leaders were looking for a way to boost Los Angeles's profile as a world class city and also give Angelenos somethi...

20 Feb 201930min

National Sword

National Sword

Where does your recycling go? In most places in the U.S., you throw it in a bin, and then it gets carted off to be sorted and cleaned at a Materials Recovery Facility (MRF). From there, much of it is ...

13 Feb 201941min

The Secret Lives of Color

The Secret Lives of Color

Here at 99% Invisible, we think about color a lot, so it was really exciting when we came across a beautiful book called The Secret Lives of Color by Kassia St. Clair It’s this amazing collection of s...

5 Feb 201944min

The Tunnel

The Tunnel

In May of 1990, law enforcement raided a warehouse in Douglas, AZ and a private home across the border in Agua Prieta, Mexico. Connecting the two buildings, they found a tunnel, more sophisticated tha...

30 Jan 201946min

Crude Habitat

Crude Habitat

Santa Barbara, California, is a famously beautiful place, but if you look offshore from one of the city's many beaches, you'll see a series of artificial structures that stand out against the natural ...

23 Jan 201935min

Atomic Tattoos

Atomic Tattoos

In the early 1950s, teenage students in Lake County, Indiana, got up from their desks, marched down the halls and lined up at stations. There, fingers were pricked, blood was tested and the teenagers ...

16 Jan 201934min

Mini-Stories: Volume 6

Mini-Stories: Volume 6

99% Invisible is starting the year off with the sixth installment of our staff mini-stories. Kicking off 2019 are a set of tales about a perpetual lie about New York City, karaoke, a 50-foot-tall burn...

9 Jan 201948min

Populært innen Business og økonomi

lydartikler-fra-aftenposten
stopp-verden
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
rss-sunn-okonomi
tid-er-penger-en-podcast-med-peter-warren
pengesnakk
liberal-halvtime
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
okonomiamatorene
rss-politisk-preik
rss-markedspuls-2