#92: How to reach your ICP without burning your entire budget

In this episode, Ryan dives deep into where your audience actually hangs out and how to tap into those hidden goldmines. From podcast appearances and newsletters to Slack communities and industry events, Ryan shares his strategy for getting in front of your ICP without spending a fortune on LinkedIn or Google Ads. He walks you through the research process, how to build relationships in niche communities, and how to use partnerships and co-promotions to amplify your reach. This episode is packed with actionable ideas for SaaS marketers looking to build real relationships and scale faster.

Takeaways:

Podcasts are a goldmine - start by getting on smaller shows before moving to big names
Use newsletters and contribute value, not just sales pitches
Don’t underestimate LinkedIn groups and Slack communities - they’re full of your ideal customers
Piggyback on other brands’ networks by co-hosting webinars or joint events
Show up where your ICP is - it’s about relationships, not just sales
Build your personal brand to get noticed and gain trust
Contribute value in communities - the sales will come naturally
Leverage conferences and industry events for organic connections
The right content strategy (original research or a book) can get you on the best podcasts and webinars

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

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Episoder(103)

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