The Psychology Behind Age-Inclusive Digital Design with Dr. Michal Halperin Zvi

In this eye-opening episode, Dr. Michal Halperin Ben Zvi, an expert in age-inclusive digital interfaces, reveals why accessibility alone isn't enough to engage older users.

Through fascinating case studies, including Simply's remarkable 75% conversion rate increase, she breaks down the psychology behind creating digital products that truly resonate with users over 50.

🎧 Tune in to learn practical tips for startups to implement age-inclusive design on a budget and actionable strategies for creating more engaging digital experiences.

🗝️ Key topics covered:

- The crucial difference between accessibility and age-inclusive design

- How understanding psychological factors can lead to dramatic increases in user engagement

- Why standard UX assumptions often fail with older users

- The business case for targeting users over 50

Whether you're a product manager, UX designer, or startup founder, this episode offers valuable insights into an often-overlooked growth opportunity in the digital space.

📚 For further reading, check out the following resources:

- The Log-in guide book for age-friendly design: https://www.thejoint.org.il/en/log-in-guidebook/

- Designing Age-Inclusive Products: Guidelines And Best Practices: https://www.smashingmagazine.com/2023/07/designing-age-inclusive-products-guidelines-best-practices/

- 11 Guidelines for Writing Microcopy that Helps Older Adults Use Your Product: https://thegerontechnologist.com/11-guidelines-for-writing-microcopy-that-helps-older-adults-use-your-product/

- Mental Models: Key to Inclusive Transit Apps: https://uxplanet.org/mental-models-key-to-inclusive-transit-apps-c48857649b29#:~:text=Public%20transportation%20apps%20can%20be,to%20uncover%20genuine%20user%20needs.

🎓 Want to dive deeper? Join our upcoming masterclass with Dr. Halperin Ben Zvi and Keren Etkin to learn how to create engaging digital products for older adults. Early bird discount available through December 15th - Sign up now! https://geni.us/MasterclassJan25