Ten Thousand Years
In 1990, the federal government invited a group of geologists, linguists, astrophysicists, architects, artists, and writers to the New Mexico desert, to visit the Waste Isolation Pilot Plant. They wer...
13 Mai 201429min
Monumental Dilemma
About ten miles north of Concord, New Hampshire, off of interstate 93 there’s a little island with a great, big monument on it. The monument depicts a woman, who is holding a hatchet in her right hand...
6 Mai 201423min
Young Ruin
If you’ve wandered around Machu Picchu, or Stonehenge, or the Colosseum, or even snuck into that abandoned house on the edge of town, you know the power in a piece of decrepit architecture. And even i...
29 Apr 201418min
Masters of the Uni-verse
Uniforms matter. When it comes to sports, they might be the only thing to which we’re actually loyal. Sports uniforms are packaging. But unlike any other packaging, if the product inside changes or de...
22 Apr 201415min
Structural Integrity
When it was built in 1977, Citicorp Center (later renamed Citigroup Center, now called 601 Lexington) was, at 59 stories, the seventh-tallest building in the world. You can pick it out of the New York...
15 Apr 201423min
Title TK
The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. You are bombarded by thousands of names every day. In this daily barrage, only the names that ar...
8 Apr 201415min
Barcodes
When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. “My husband here’s the one who invented that barcode...
1 Apr 201416min
Call Now
When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tigh...
25 Mar 201418min
