Spencer Cook: Turning Desperation Into a Multimillion Dollar VR Breakthrough

In this episode of Case Studies, Casey sits down with Spencer Cook, co-founder of Continuum and creator of the breakout VR game UG, for a candid conversation on resilience, risk, and the long road to meaningful success in the virtual reality gaming industry.

Spencer shares the six-year journey behind building UG into one of the top-performing titles on MetaQuest, unpacking the lessons learned through failed VR games, missed payroll, and the pressure of leading a startup through uncertainty. From experimenting with augmented reality and VR development to finally achieving product market fit in the gaming space, his story highlights what it really takes to build a successful VR game and scale a business in an emerging market.

Together, Spencer and Casey explore entrepreneurship, leadership under pressure, and the mindset required to fail forward. They also dive into VR game design, monetization strategy, and how community-driven gameplay helped UG become a breakout success.

This episode is a must-listen for entrepreneurs, founders, and anyone interested in VR gaming, startups, and building something meaningful through persistence and smart pivots.

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