Leaving Academia: Becoming a Freelance Editor30 Apr

Stop Leading with Your CV: Why Your Credentials Are Repelling Your Ideal Clients

You spent years building your credentials—the PhD, the publications, the speaking engagements, the teaching experience.

So when you launched your freelance editing or coaching business, it felt natural to lead with all of your experience on your website.

Here's the problem: those credentials are exactly what's repelling the clients you want.

In this episode, I break down why leading with your CV is the #1 mistake academics make when transitioning into editing or coaching—and what to do instead.

Using the analogy of a doctor's office visit, I'll show you exactly how your homepage copy should function so potential clients feel seen, safe, and understood the moment they land on your site.

You'll hear:

🩺 Why centering yourself on your homepage is hurting your client conversions

🩺 The "doctor's office" framework for writing copy that builds trust fast

🩺 3 real homepage examples (academic editor, academic coach, dissertation coach) showing the shift from credentials-first to client-first marketing

🩺 How to name your client's internal experience—not just their practical problem

🩺 The reframe that will change how you write every piece of marketing copy from here on out

If you've been wondering why your homepage isn't converting, or why people keep visiting your site but never reaching out, this episode will show you exactly what's missing.

👉 Subscribe for weekly episodes on building a freelance editing or coaching business after academia.

Want to end burnout and become an academic editor or coach? Go to AcadiaEditing.com/BecomeAnEditor

2:15 - Why Doctors Listen First

4:30 - Academia vs. Client Needs

6:45 - How to Hook Your Ideal Client

9:00 - Example 1 Academic Editor

11:15 - Example 2 Academic Coach

13:30 - Example 3 Dissertation Coach

15:45 - The Crucial Homepage Shift

18:00 - What Truly Differentiates You

20:15 - Build Trust, Not Just Impress

22:30 - Your Next Steps

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Episoder(90)

$10k Months as an Editor? The Exact Homepage Structure I Used to Hit This Major Revenue Goal

Your website is losing you clients before they even scroll down.If your editing or coaching website leads with your credentials, your degree, your publications—you're doing it backwards. And it's prob...

25 Jun 1h 3min

"I Can't Leave, I Need the Insurance": How to Leave Academia and Freelance With a Chronic Illness

Is the fear of losing your health insurance keeping you trapped in academia? This worry keeps a lot of chronically ill academics stuck in jobs that are making them sicker—and the premise is worth ques...

18 Jun 46min

7 Clients in 12 Weeks: How Annie Left a 20-Year Teaching Career and Launched Her Editing Business

You've been doing everything right—teaching, advising, serving on committees, even organizing a union—and still hitting a wall.Annie Brubaker did all of that for 20 years, watched her salary get froze...

4 Jun 58min

The AI Editing Backlash Nobody's Talking About (And Why It's Good News for You)

You're worried AI is going to kill academic editing and coaching. Here's what's actually happening—and why it might be the best news you've heard all year.If you've asked yourself, "Should I even both...

28 Mai 46min

The 1 Thing Killing Your Academic Business Before You Even Start

You spent months preparing to launch your editing or coaching business, and you still haven't started.Or maybe you launched, got crickets, and shelved the whole idea. Here's the truth: it's not your i...

21 Mai 45min

The Academic Skills You're Giving Away for Free (and What They're Actually Worth)

⏱️ Stop doing this academic work for free.Every Tuesday, you wake up, drink your coffee, read a dissertation chapter, meet with a struggling grad student, teach a seminar, peer review an article, and ...

14 Mai 45min

The Identity Shift Every Academic Needs Before Becoming a Paid Editor or Coach

Does selling your editing or coaching services make you feel gross, salesy, or like a fraud?You're not alone, and there's a reason behind that discomfort, but it has nothing to do with selling itself....

7 Mai 44min