Ep 56 | Porter Williams

Ep 56 | Porter Williams

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down again with Porter Williams, Head of Customer Success at BrightHire. One year after his first appearance, Porter returns to share what has changed—from evolving their adoption framework to navigating BrightHire’s acquisition by Zoom. He offers a candid look at what it takes to build and scale a CS function in a fast-moving market, including how AI is reshaping adoption, why core usage is no longer enough, and what really stands in the way of CS automation.

What You’ll Learn:

☑️ Why core adoption is now just the baseline—and what comes next

☑️ How BrightHire restructured adoption around use cases and outcomes

☑️ What early executive alignment looks like and why it drives renewals

☑️ How team segmentation reduced context-switching and improved delivery

☑️ Why data—not tools—is the biggest blocker to CS automation

☑️ How the Zoom acquisition shifted priorities without slowing execution

----

With Custify, you can:

☑️ automate daily tasks through Playbooks

☑️ build individual customer #HealthScores

☑️ create customer segments

☑️ improve your customer communication strategy

☑️ streamline your onboarding process

☑️ track customers’ journeys every step of the way

☑️ get a 360 view of their progress

Want to do great things with your customer success initiative? Keep in touch with us below:

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Episoder(74)

Ep 74 | Kate Panasenko

Ep 74 | Kate Panasenko

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Kate Panasenko, Customer Success Manager at Raccoon Gang, a company that builds and customizes e-learning pla...

2 Jul 21min

Ep 73 | Patrick Ford

Ep 73 | Patrick Ford

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Patrick Ford, Customer Success Manager at Softr, a no-code platform for building apps and client portals. Pat...

30 Jun 26min

Ep 72 | Viola Marku

Ep 72 | Viola Marku

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Viola Marku, Head of Customer Success at WunderGraph, an open source platform that helps engineering teams ma...

26 Jun 21min

Ep 71 | Veronica Bianchini

Ep 71 | Veronica Bianchini

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Veronica Bianchini, Senior Strategy Customer Success Manager at Discuss, a qualitative research platform for ...

24 Jun 20min

Ep 70 | Katrin Loodus

Ep 70 | Katrin Loodus

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Katrin Loodus, Customer Success Manager in the cybersecurity space. After more than a decade with the same or...

18 Jun 18min

Ep 69 | Nir Kalish

Ep 69 | Nir Kalish

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Nir Kalish, VP of Customer Success at BlinkOps, an AI platform that helps security teams automate their opera...

16 Jun 26min

Ep 68 | Alexandra Ardelean

Ep 68 | Alexandra Ardelean

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Alexandra Ardelean, Senior Customer Success Manager at BigTime, a professional service automation platform fo...

11 Jun 23min

Ep 67 | Silviana Prodan

Ep 67 | Silviana Prodan

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Silvana Prodan, Team Lead Customer Success at Bloomflow, a platform that helps large organizations deploy and...

9 Jun 19min

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