Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists

Small budget, big buzz: Jasmin Hyde’s PR playbook for soloists

Jasmin Hyde is the founder of strategic communications agency Hyde & Seek. She sits down with Flying Solo to explore the ins and outs of PR for small businesses. Jasmin brings a wealth of insight on building visibility and telling powerful brand stories. Discover why PR isn’t just for big brands, how to get your story noticed without a huge budget, tips for pitching tobmedia, and how to communicate your brand’s purpose authentically. Plus essential advice on navigating reputation management and the rise of AI in communications. If you’re looking to level up your brand’s profile, this episode is packed with actionable tips to help you find your voice and get your message out there. Timestamped overview 00:00 Introducing Jasmine Hyde 05:20 Starting a brand during Covid 06:52 Early PR and brand building 12:43 Media briefing session tips 14:35 Researching the right media contacts 18:10 AI's impact on media industry 22:43 Importance of proof in green claims 25:44 Benefits of proactive PR 27:35 Understanding PR's supportive role 30:20 Ending and subscription reminder Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(502)

From hustle to happiness: rewriting the rules for small business success

From hustle to happiness: rewriting the rules for small business success

Declan Edwards is the founder of BU Happiness College,  a positive psychology researcher, and author of the book How to Be Happy. In this episode of Flying Solo, Declan explains why happiness isn’t j...

25 Jun 45min

The power of purpose: Cherie Mylordis on thriving in tough times

The power of purpose: Cherie Mylordis on thriving in tough times

Work futurist Cherie Mylordis explores the powerful role purpose plays in helping soloists and small business owners thrive—especially when times get tough. Drawing on her transformative experience as...

19 Jun 36min

From revenue to real wealth: Smart financial strategies for solopreneurs

From revenue to real wealth: Smart financial strategies for solopreneurs

Salena Kulkarni  is a chartered accountant, property investor, and the founder of Freedom Warrior . In this episode of Flying Solo,Cec and Salena sit down to unpack one of the biggest blind spots fo...

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Redefining success: How to thrive without sacrificing your wellbeing

Redefining success: How to thrive without sacrificing your wellbeing

This week, we dive into the perils of hustle culture and ask: what happens when your drive for success starts to derail your health, energy, and happiness? Our guest is Andrew Horsfield—author of Bet...

4 Jun 45min

The experiment mindset: Small tests, big business wins

The experiment mindset: Small tests, big business wins

In this episode, leadership coach Tamsin Simounds shares insights from her book 'The Experiment Mindset' on how to ditch perfection, take smarter risks, and make sustainable progress in personal and p...

28 Mai 44min

How successful founders spot opportunity and build brands

How successful founders spot opportunity and build brands

Bernadette Schwerdt is a copywriter, ghostwriter, business book coach, and founder of one of Australia’s leading copywriting schools. She’s spent years uncovering what makes entrepreneurs turn million...

21 Mai 48min

  From cringe to confidence: how to make selling feel good

From cringe to confidence: how to make selling feel good

Does the thought of sales and selling make you squirm? You’re not the only one. Yet, selling a part and parcel of doing business, so how can you get over the ick? To help us reframe our thinking and ...

14 Mai 36min

The rhythm of influence: mastering modern persuasion

The rhythm of influence: mastering modern persuasion

In this episode of Flying Solo, Jeff Purser, communication strategist and author of Yes Yes Yes, shares insights on modern persuasion techniques. He emphasises the importance of timing, empathy, st...

7 Mai 37min

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