Leadership Coach: Fall In Love With Failure | Sandra William

Sandra William is an executive and life coach whose path to her calling took her through some of the world's most prestigious institutions and demanding environments. Saudi-raised and AUC-educated, Sandra built her early career on the belief that top-down change creates the greatest impact—a conviction that led her to consulting at Bain, with stints in Dubai and Los Angeles, where she worked 15-18 hour days before realising something was missing.

After a pivotal period at Columbia Business School, she discovered her true passion: empowering people professionally and personally. She went on to launch a successful mindfulness initiative at Bain before taking the leap to start her own coaching practice in 2024, DAO. Now based in Egypt, Sandra works with B2B SMEs, executives leading scaling businesses, and professionals navigating career transitions—delivering both one-on-one coaching and high-demand workshops that have quickly become her signature offering.

She explains:

🟦 What Are The 3 Core Triggers People Experience When Receiving Feedback

🟦 How to Give Feedback Without Triggering Others

🟦 How Failure Is Necessary to Grow and Become Better

🟦 If People Can Change - And If They Even Should

🟦 What Good Leadership Looks Like

🟦 How to Hire and Fire People Right

🟦 The Difference Between Being Kind and Being Nice

(00:00) Intro

(00:54) A Sense of Belonging and Being A Forever Expat

(04:27) Identity: How We Identify Ourselves

(09:23) The 3 Feedback Triggers

(15:37) How to Give Feedback Without Triggering Others

(20:46) What Makes a Great Manager

(25:00) Can Manager/People Change? And Should They?

(34:00) The Law of Attraction

(35:42) For the Love of Failure

(43:34) Difference Between Corporates and Startups

(48:01) The 3 Components of Hiring (Airplane Test)

(52:51) Hiring for Talent or Culture Fit?

(55:57) Can You (And Should You) Fire People?

(01:00:20) The Difference Between Kindness and Niceness

(01:02:36) Toxic People in Workplaces

(01:05:25) Psychological Safety and Fear of Quitting Bad Jobs

(01:07:32) How to Guarantee The Interview Despite Short Experiences on Your CV?

(01:09:47) Pain & Gain Model: How To Decide To Quit Your Job

(01:12:49) Gratitude

(01:15:13) Closing: Deepest Fears and Aspirations

If you're into everything leadership and growth; then this episode is for you.

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