The Buzz: Data Gaps, Boeing's Comeback, & the $700B Returns Boom

In today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.In this episode of The Buzz, we unpack the growing complexity of returns, explore the gap between data and decision-making in manufacturing, and examine Boeing’s ongoing turnaround—plus a powerful conversation on leadership, execution, and empowering the frontline, welcome to The Buzz, powered by DOSS!

Hosts Scott Luton and special guest host Ray Attiyah break down the $700B returns economy and how companies like UPS are turning reverse logistics into a competitive advantage. The conversation also dives into new data on manufacturing decision-making, and why visibility alone isn’t enough without clear action. Plus, the team explores Boeing’s slow but steady recovery and what it really takes to rebuild trust at scale. This episode delivers practical, real-world perspective on execution, leadership, and how organizations can stay resilient in uncertain times.

Key Learnings & Takeaways:

• Returns are a $700B opportunity, customer experience now defines brand loyalty
• Easy, frictionless returns can drive repeat purchases and long-term loyalty
• Manufacturing data is improving, but decision-making frameworks are lagging
• Visibility isn’t enough, leaders need actionable insights, not just dashboards
• Only 9% of manufacturers can identify root causes in real time, leaving many stuck in firefighting mode
• Boeing’s recovery highlights the long road from lost trust to regained confidence
• Execution > strategy, top organizations are doubling down on operational excellence
• Empowered frontline teams unlock speed, clarity, and better business outcomes

In today’s environment, complexity is rising, but clarity wins. Leaders who focus on execution, empower their frontline, and turn insights into action will outperform the competition. This episode is a must-listen for anyone navigating change and looking to lead with confidence.

Additional Links & Resources:

• DOSS: https://www.doss.com/
• National Supply Chain Day: https://bit.ly/NSCD-2026
• Gartner Supply Chain Symposium: https://gtnr.it/48hXcap
• Decision Spot: https://decisionspot.com/
• EasyPost Case Study: https://now.supplychainnow.com/easypost-q2
• UPS Doesn’t Want to Deliver Every Package, but It Really Likes Returning Them: https://on.wsj.com/4cJ07um
• The Manufacturing Data Paradox: Drowning in Data, Starving for Insights: https://bit.ly/Mfg-Decision-Making-Survey
• Boeing CEO says ‘all systems are go’ to increase 737 production as company narrows loss: https://www.cnbc.com/2026/04/22/boeing-ba-q1-2026-earnings.html
• 3 Tips for Optimizing Leadership Effectiveness in 2025: https://bit.ly/Ray-On-SCN-JAN2025
• The Fearless Front Line: https://amzn.to/4mOXZFL
• Upcoming Live Programming: https://supplychainnow.com/upcoming-live-programming/
• Supply Chain Now Resource Hub: https://supplychainnow.com/resource-hub/
• Ray on LinkedIn: https://www.linkedin.com/in/rayattiyah/
• Follow Scott on LinkedIn: https://www.linkedin.com/in/scottwindonluton/
• Learn more about Supply Chain Now: https://supplychainnow.com
• Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now
• Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join
• Work with us! Download Supply Chain Now’s NEW Media Kit: https://bit.ly/3XH6OVk
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• WEBINAR- How “Almost Right” Shipping Decisions Turn Into Six-Figure Losses: https://bit.ly/4mMov2T
• WEBINAR- There's No Finish Line in Leadership: Tips to Optimize Your Strategy & Execution: https://bit.ly/4tHOWJA
• WEBINAR- Delivering Flawless Field Service with Predictive Insights and AI: https://bit.ly/4sXVZfV
• WEBINAR- From AI Pilots to Performance: How Supply Chain Leaders Are Scaling Agentic AI: https://bit.ly/49hCqIq

This episode is hosted by Scott Luton and Ray Attiyah, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/the-buzz-data-gaps-boeing-comeback-returns-boom

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