How to Price When AI Becomes Your Buyer with Steven Forth
Steven Forth is the founder of Value Intelligence (ValueIQ) and a longtime leader in value-based pricing. He is also a co-creator of The Value Project, an open-source initiative focused on creating st...
22 Jun 27min
Buyer Insight: Willingness to Pay Isn't About Your Product
This is an Impact Pricing Blog published on April 6, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-isnt-abo...
19 Jun 3min
Why Pricing Might Be the Best Path to CEO You've Never Considered with Ryan Walter
What if the pricing function isn't just a specialty discipline—but one of the best training grounds for future CEOs? Ryan Walter, Partner at Jennings Executive Search and author of The Pricing Talent ...
15 Jun 25min
Buyer Insight: Why More Features Make It Harder to Buy
This is an Impact Pricing Blog published on March 30, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-more-features-make-it-...
12 Jun 3min
The Pricing Sprint: Why Human Behavior Still Wins In the Age of AI with Jenny Millar & Ann Padley
Jenny Millar is the CEO and Founder of Untapped Pricing, and Ann Padley is a Senior Strategy Consultant at Untapped Pricing. Together, they are the co-authors of The Pricing Sprint, a practical framew...
8 Jun 30min
Buyer Insight: Will AI Shrink Our Teams or Expand Our Ambitions?
This is an Impact Pricing Blog published on March 23, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/will-ai-shrink-our-teams-o...
5 Jun 4min
Why Buyers Don't Buy When They're Convinced — They Buy When They Can Predict with Todd Caponi
Todd Caponi is the author of The Transparency Sale, The Transparency Sales Leader, and The Four Levers of Negotiating. He advises revenue teams on decision science, transparency, and how buyers actual...
1 Jun 33min
Buyer Insight: Buyers Are Rational, It's the Sellers That Aren't
This is an Impact Pricing Blog published on March 16, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/buyers-are-rational-its-th...
29 Mai 5min
