Buyer Insight: Credits Are Both Billing and Currency and That's the Problem

Buyer Insight: Credits Are Both Billing and Currency and That's the Problem

This is an Impact Pricing Blog published on February 16, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/credits-are-both-billing-and-currency-and-thats-the-problem/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

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Episoder(500)

How to Change Prices and Predict Them Without Guessing with Felix Hoffmann

How to Change Prices and Predict Them Without Guessing with Felix Hoffmann

Felix Hoffmann is the co-founder of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization at Zalando...

27 Apr 29min

Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI

Buyer Insight: Pricing Theory vs. Buying Reality: Why Usage-Based Pricing Still Wins in Enterprise AI

This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-theory-vs-buying...

24 Apr 3min

"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker

"How Would You Like to Pay?" Rethinking Pricing Strategy with Mark Walker

Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches. In this episode, he joins ...

20 Apr 31min

Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard

Buyer Insight: The Three Value Disciplines: Why Price Takes the Blame When Buying Gets Hard

This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-three-value-discipli...

17 Apr 5min

Gap Selling: Why Price Depends on the Problem You Solve with Keenan

Gap Selling: Why Price Depends on the Problem You Solve with Keenan

Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He's also the author of Gap Selling,...

13 Apr 29min

Buyer Insight: Free AI Is a Strategy, Not a Pricing Model

Buyer Insight: Free AI Is a Strategy, Not a Pricing Model

This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/free-ai-is-a-strategy-no...

10 Apr 3min

Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth

Credit-Based Pricing Explained: How AI Companies Balance Cost, Value, and Scale with Steven Forth

AI pricing is changing fast—and suddenly, everyone is selling credits. But here's the uncomfortable question: Are credits actually helping you scale… or quietly pulling you back into cost-plus pricing...

6 Apr 28min

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