The "gross" idea that built a baby product empire 12/23/25

The "gross" idea that built a baby product empire 12/23/25

The CNBC Changemakers and Power Players podcast features candid conversations with leaders shaping business and culture. In this episode, CNBC's Julia Boorstin sits down with Chelsea Hirschhorn, founder and CEO of Frida — the company behind one of parenting's most talked-about products.

That product is the NoseFrida, often called the "snot sucker." It's a simple tool that helps parents clear a baby's stuffy nose using gentle suction and a built-in filter. Hirschhorn shares how that simple gift from another mom sparked her leap from law to entrepreneurship — and how she grew Frida from a small startup into a 150-product brand spanning baby care, postpartum recovery, fertility, and women's health. She also opens up about how trusting her intuition, embracing discomfort, and building without venture capital became her leadership edge.

Follow and listen to the "CNBC Changemakers and Power Players" podcast on Apple and Spotify


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Episoder(36)

Standout leadership lessons from the CNBC Changemakers Summit 5/26/26

Standout leadership lessons from the CNBC Changemakers Summit 5/26/26

Recorded at the third annual CNBC Changemakers Summit in New York City, this episode of Changemakers and Power Players features candid moments with some of the most influential women in business. The ...

26 Mai 33min

She says motherhood in America is "impossible by design," Reshma Saujani on fixing childcare, paid family leave, and the culture wars dividing moms 5/19/26

She says motherhood in America is "impossible by design," Reshma Saujani on fixing childcare, paid family leave, and the culture wars dividing moms 5/19/26

Moms First and Girls Who Code Founder Reshma Saujani joins Julia Boorstin to talk about her documentary 'No Country for Mothers' and why she believes motherhood in America is "impossible by design." S...

19 Mai 40min

She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Go...

12 Mai 36min

She turned a personal diagnosis into a fast-growing women's health company 5/5/26

She turned a personal diagnosis into a fast-growing women's health company 5/5/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Rachel Bl...

5 Mai 25min

She worked with Michelle Obama and Selena Gomez — now she's reshaping mental health in business 4/28/26

She worked with Michelle Obama and Selena Gomez — now she's reshaping mental health in business 4/28/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, culture, and policy. In this episode, CNBC's Julia Boorstin sits down with Rare Beau...

28 Apr 30min

She's a 4-time CFO who took 3 companies public — here's how she did it 4/21/26

She's a 4-time CFO who took 3 companies public — here's how she did it 4/21/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Amy Butte...

21 Apr 30min

She partnered with Kim Kardashian to build SKIMS into a $5B brand — and now she's reinventing retail 4/14/26

She partnered with Kim Kardashian to build SKIMS into a $5B brand — and now she's reinventing retail 4/14/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC's Julia Boorstin sits down with Emma Gred...

14 Apr 37min

She's a hedge fund manager teaching women to take control of their money—and their power 4/7/26

She's a hedge fund manager teaching women to take control of their money—and their power 4/7/26

The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Karen Fin...

7 Apr 44min

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