The Strategy Behind Brand Transformations
On this episode of Pivot Points, Cramer’s Tripp Underwood is joined by Ted Nelson, CEO and co-founder of Mechanica. Ted is a brand transformation expert helping organizations to shape strategies to st...
30 Mar 202320min
The Digital Evolution in Healthcare Marketing
The pandemic forced marketers, especially in healthcare, to innovate and reimagine the touchpoints along a customer journey. Key questions needed new solutions. How were products going to be demoed? H...
9 Feb 202314min
Expand Your Online Presence & Content Activation
How can your brand stand out online? What makes a successful marketing campaign? It takes 3 key pieces - research, measurement, and goal setting. Without them, you can't build out your content. On th...
12 Jan 202319min
Demystifying Virtual Production Technology
Pixotope's a virtual production software company creating AR, XR and VR solutions. Joining us, with over 20 years of experience in the virtual reality space is Pixotope's Brian Olson, VP of Sales, Nor...
14 Des 202217min
Trade Shows & Strategic Growth Opportunities
On this episode of Pivot Points, Cramer's Tripp Underwood and Angel Micarelli are joined by Jeff Loeb, Partner and CMO of Chief Outsiders. Jeff's an expert in helping CEOs build brands with strong str...
17 Nov 202219min
The Future of Video Strategy
On this episode of Pivot Points, Cramer's Scott Palmer and Elise Orlowski answer your top questions about video strategy. How do you effectively align video to your larger marketing goals? Does your a...
6 Okt 202221min
Decentralized Clinical Trials & Sustainability
On this episode of Pivot Points, hosts Tripp Underwood and Danielle Malvesti sit down with Kelly McKee, Medidata's Vice President of Patient Registries and Recruitment. Join us as Kelly breaks down th...
15 Sep 202221min
Best of Spring 2022
Listen back through Spring 2022 with highlights from each episode! TJ Martin and Rich Sturchio celebrated Cramer’s 40 years in business. Jacqueline Wilson Cranford discussed how to include DE&I effor...
14 Jul 202210min
