What it takes for brands to break through with strategist Heidi Hackemer

What it takes for brands to break through with Heidi Hackemer, Principal of Hackemer

Heidi Hackemer is the Principal of strategy consultancy Hackemer, where she fearlessly tackles the brand world's most interesting challenges. Her approach to breakthrough strategy isn't flashy – it's rooted in the fundamentals. From Google and Nike to the Obama White House, she's started every assignment the same way: the 4C's framework, a whiteboard, and a Diet Coke.

In this episode of Question Everything, Heidi shares what brands can do to create space in a crowded landscape, what legacy brands need to make a comeback, and why CMOs need to be the bravest people in the room for a brand to grow.

What you'll learn in this episode:

The thinking behind Oatly's infamous "Wow No Cow" Super Bowl spot
Heidi's big win for the Obama's comms department
The three dimensions of a breakthrough campaign
Why Unilever allowed Axe to scale with minimal oversight
Why CMOs who are cautious are pissing money away
Why you should listen to classical music when building presentation decks
How to use the 4C's framework for both legacy and challenger brands
What legacy brand who has lost their way but can make a comeback
Heidi's proudest career moment and one she'd re-do.

Resources:

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