Service Matters More Than Drinks | Jon Anders Fjeldsrud

Service Matters More Than Drinks | Jon Anders Fjeldsrud

In this special Athens Bar Show edition of LUCA, THE PODCAST, Luca sits down with Jon Anders Fjeldsrud — agave expert, educator, and global ambassador of tequila and mezcal culture.


With years of experience traveling across Mexico and working closely with producers, Jon shares a deep and personal perspective on the meaning behind agave spirits.


In this episode, they explore:


– The philosophy behind mezcal

– Why education is essential in hospitality

– The importance of connection and culture

– What truly defines a great bar

– Service vs drinks


Recorded live during Athens Bar Show, this episode is a reflection on people, tradition, and the future of the industry.


Special thanks to the Athens Bar Show team for hosting this conversation.


This podcast is proudly supported by:


The Art of Shaking

https://theartofshaking.com/


Amaro Santoni

https://amarosantoni.com/en/prodotto/amaro-santoni/

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