FIRE with Franchise in Singapore 2025: What NO ONE Tells You [Chills 229, Sponsored by FLAsia 2025]

Ready to navigate the explosive world of franchising in 2025?

We sit with three industry powerhouses who’ve lived and breathed franchising from every angle:

• Ms Hsien Naidu, CEO, Astreem Consulting Pte Ltd - 20-year franchise guru who’s scaled award-winning brands across Asia
• Mr Gan Shee Wen, President, Franchising and Licensing Association (Singapore), Vice President, Group Sales and Marketing, Koda Ltd and Chief Operating Officer, Commune Lifestyle Pte Ltd - Retail disruptor who conquered China’s cutthroat market with furniture franchising
• Mr Lee Shao Rong, Owner & F&B Entrepreneur - From near-failure to 11 outlets—the founder of Super Green shares hard-won ops truths

We’re talking 2025 franchise trends you need to know:

✅ Why location isn’t just about foot traffic — and the counterintuitive strategy behind choosing the right spot

✅ The hidden costs no one talks about — from manpower to mall logistics

✅ How China is rewriting the franchise playbook — and what it means for you

✅ Why empathy between franchisor and franchisee is the secret sauce to long-term success

✅ And the #1 question you must ask before signing any franchise agreement

This is more than just a preview of FLAsia — it’s your insider’s guide to making smarter, data-driven decisions in a fast-evolving landscape.

Whether you’re a franchisor, franchisee, or eyeing your first investment, this episode is your 2025 survival kit.

Tune in now — and don’t miss the exclusive Franchise Mastermind Workshop at FLAsia 2025, where potential franchisees get 2 hours of hands-on guidance from industry leaders.

📍Mark your calendars: FLAsia 2025, September 18–20 at Marina Bay Sands

👉 Score a Free Visitor Pass: https://qr1.be/CR6O

👉 Or use code [FLA25_TFC_20] for 20% off conference tickets! (Partner events excluded).

See you there!

01:54 - Introduction: Ms Hsien Naidu, CEO, Astreem Consulting Pte Ltd

02:43 - What motivated you to stay in the franchising space for 20 years?

04:29 - Introduction: Mr Gan Shee Wen, President, Franchising and Licensing Association (SG)

06:19 - Why take on the franchise presidency despite your busy schedule?

08:08 - Introduction: Mr Lee Shao Rong, Owner & F&B Entrepreneur, Supergreen

08:39 - How did you get started, and what did it cost to enter the business?

14:45 - What key trends are shaping the franchising space today?

18:26 - How do you stay competitive and viable in a crowded CBD market?

20:06 - Is your brand more affordable, and what’s the risk-reward trade-off?

21:51 - How should one evaluate data trade-offs in modern franchise models?

25:11 - How do you choose franchise locations to ensure business success?

34:43 - What’s a fair expectation of brand reinvestment from franchisors?

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Disclaimer: The content discussed in this episode is intended for educational purposes only and should not be considered as financial advice. Please do your due diligence before making any investment or financial decisions.

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