141: VIDEO Selling with heart, humour & humanity with Kate Toon

141: VIDEO Selling with heart, humour & humanity with Kate Toon

Serina welcomes back the incomparable Kate Toon: award‑winning author, digital marketing educator, SEO queen, community builder, and now three‑time published author. Kate joins the show to talk about her new book, Six Figures in Sales, which outlines an approach that features selling with heart, humour and humanity.

💡 Key Takeaways
  • Sales has a bad reputation, but selling doesn't have to be like that

  • Ethical selling is about helping people make confident decisions

  • People buy based on emotion, identity, and belonging

  • Familiarity builds trust (hello, Apple packaging)

  • Rapport matters more than charisma

  • Negative reviews are powerful, and honesty helps prevent them

  • Black Friday and FOMO tactics can trigger regret purchases

  • Authenticity builds stronger customer relationships than perfection

  • Sharing failures creates connection

  • You can learn to sell well: it’s not an innate talent

🔑 Keywords

sales psychology, ethical selling, rapport, digital marketing, authenticity, small business, entrepreneurship, capitalism, consumer behaviour, Kate Toon, Six Figures in Sales, marketing mindset

🎧 Sound Bites

"People like buying things — it’s dopamine straight to the brain."

"Familiarity can be more powerful than price or features."

"Being yourself is the real formula for selling well."

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Episoder(100)

147: Neil aka Mr Joyful Frugalista talks about his new car, cruising and who is the most frugal

147: Neil aka Mr Joyful Frugalista talks about his new car, cruising and who is the most frugal

In this episode, Serina Bird interviews her husband Neil about their frugal lifestyle and how they manage money in their relationship. Neil talks about his new love - their new car! - and drills down ...

16 Aug 44min

146: VIDEO Lacey Filipich on financial educaiton

146: VIDEO Lacey Filipich on financial educaiton

Serina is joined by returning guest Lacey Filipich, award‑winning financial educator, author and founder of Money School. Together, they unpack why financial literacy is still so challenging for many ...

19 Jul 34min

146: Lacey Filipich on financial education

146: Lacey Filipich on financial education

Serina is joined by returning guest Lacey Filipich, award‑winning financial educator, author and founder of Money School. Together they unpack why financial literacy is still so challenging for many A...

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145: VIDEO The secrets behind Australia's top online entrepeneurs with Bernadette Schwerdt

145: VIDEO The secrets behind Australia's top online entrepeneurs with Bernadette Schwerdt

In this episode, Serina Bird chats with bestselling author and entrepreneurship expert Bernadette Schwerdt about the secrets behind Australia’s most successful online founders. Drawing on insights fro...

15 Jun 29min

145: The secrets behind Australia's top online entrepreneurs with Bernadette Schwerdt

145: The secrets behind Australia's top online entrepreneurs with Bernadette Schwerdt

In this episode, Serina Bird chats with bestselling author and entrepreneurship expert Bernadette Schwerdt about the secrets behind Australia’s most successful online founders. Drawing on insights fro...

13 Jun 29min

144: From Pilot to FI: Captain FI's Journey to Financial Freedom

144: From Pilot to FI: Captain FI's Journey to Financial Freedom

In this episode, Serina Bird chats with Captain FI about how the financial independence movement has shaped his life, the importance of intentional spending, and how to achieve financial freedom while...

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143: VIDEO Finding home with Lucinda Hartley

143: VIDEO Finding home with Lucinda Hartley

Serina sits down with award‑winning urban designer, housing expert and author Lucinda Hartley to unpack Australia’s broken path to home ownership — and why the old rulebook no longer works. Drawing on...

24 Mai 37min

143: Finding home with Lucinda Hartley

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Serina sits down with award‑winning urban designer, housing expert and author Lucinda Hartley to unpack Australia’s broken path to home ownership — and why the old rulebook no longer works. Drawing on...

24 Mai 37min

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