The hurdle of perception, with Louise Roberts, Cheltenham Racecourse - The Jockey Club
Louise jumped on the podcast with James at Villa Park. They spoke about the misconception that Cheltenham is just a racecourse - but they actually only race 16 days of the year! And that's a lot of da...
29 Apr 11min
Good marketers, wrong positions, with Sam Ancliff, head of marketing at i-nexus Strategy Software
Sam spoke to James about having a controversial opinion on marketing and being a formalised generalist!He spoke about not being boring, not copying your competitors' marketing tactics but defining a s...
29 Apr 13min
From auction hammer to viral hit, with Sam Edge, G3 Vehicle auctions
At the Leeds marketingSHOWCASE, James spoke to Sam about the transparency of car auctions, and how they managed to change the perception of buying cars, by using video. Sam speaks about the success of...
28 Apr 12min
B2B buyers aren't robots! with Michelle Hurford
At the Leeds marketingSHOWCASE, James spoke to Michelle about B2B marketing in the field of professional services - and the art of wearing many marketing hats!Michelle speaks about being very passiona...
28 Apr 13min
Student engagement, trends and Nandos, with Oli Ross, Head of Partnerships of SubTV
At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!He told Alix about expectation Vs. reality when it came to the launch ...
19 Mar 9min
Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.
In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.Matt told James that there is ...
24 Feb 14min
The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call
In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their m...
24 Feb 17min
