The ABC's of Great Employer Branding

The ABC's of Great Employer Branding

In this episode of Employer Branding Unplugged, Employer Branding Australia’s Dave, Marci and Hannah explore what employer branding really means in practice: the long-term pursuit of being intentional, deliberate and consistent in how your organisation is perceived by current and future talent.

The conversation tackles one of the biggest challenges in employer branding today: differentiation. With so many career sites and EVPs sounding remarkably similar, how do you stand out in ways that actually matter? We dive into the critical importance of authenticity, ensuring your employer brand reflects the genuine employee experience.

The discussion also addresses a crucial workplace trend: the erosion of trust and its impact on employee connection and identity. Our hosts explain why employer branding is a long-term business solution, not a short-term campaign, and share actionable advice for building something that resonates.

Employer Branding Australia: www.employerbrandingaustralia.com

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Episoder(12)

The brightest minds on the map: Why TA and Marketing need a shared compass

The brightest minds on the map: Why TA and Marketing need a shared compass

On the surface, Geospatial technology sounds like a niche world of maps and coordinates. But when you’re representing a global tech powerhouse, how do you find the human heart behind the high-tech sof...

4 Mar 46min

Gloss vs Grit: Why authenticity beats the ‘cool factor’

Gloss vs Grit: Why authenticity beats the ‘cool factor’

Fashion. Sports. Hospitality.    On the surface, these industries sell themselves. But what happens when the ‘cool factor’ isn't enough to keep talent going through the day-to-day grind?   Mark Punche...

11 Feb 1h 4min

Where Purpose Meets Possible: Shifting the narrative at Bupa

Where Purpose Meets Possible: Shifting the narrative at Bupa

Bupa is a household name, but the reality inside this global health giant is shifting.  As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on t...

28 Jan 49min

Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison

Kill, Keep, Evolve: Unfiltered truths with Quila Cervelli & Ivan Harrison

This episode of Employer Branding Unplugged feels less like a podcast recording and more like a pub chat!  Mark Puncher is joined by industry veterans and long-time friends Quila Cervelli (V/Line) and...

14 Jan 1h 7min

Hiring for heart: the reality of recruiting in Human Services

Hiring for heart: the reality of recruiting in Human Services

There’s arguably no sector that brings as many challenges, and as many rewards, as human services. It’s a tough gig, let’s be honest. There’s no hiding that. But, as this week’s guests can attest, sha...

10 Des 202542min

Curiosity, Collaboration and the Evolution of Employer Brand

Curiosity, Collaboration and the Evolution of Employer Brand

In this episode of Employer Branding Unplugged, host Mark Puncher chats with Daniel Connelly, Head of Employee Brand and Employee Experience at Nine Entertainment (at the time of recording).  Daniel s...

12 Nov 202545min

The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations

The Evolution of Work: Balancing Tech and the Human Element in Modern Organisations

In this episode of Employer Branding Unplugged, host Mark Puncher sits down with Melissa Toa, Talent Acquisition Manager at Kimberly-Clark, who brings a wealth of experience from brands like Campos Co...

29 Okt 202543min

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