Creativity means business, a podcast sponsored by Padilla

Creativity isn’t what you make. It’s how you think. And organizations that treat it as a department — rather than a discipline —are leaving serious competitive advantage on the table. In this episode, we challenge one of business’ most frustrating and persistent myths: that creativity belongs to a certain type of person in a certain type of role.

We make the case that creativity is not an output but a behavior: a way of thinking, questioning and problem-solving that drives measurable impact. We explore how creative thinking has been systematically stripped from our institutions and culture, and what that’s costing organizations today.

For PR, communications, marketing and advertising leaders, the conversation focuses on what it actually takes to build a genuinely creative culture — from a foundational philosophy of why you exist, who you hire and why the agencies that will win the next decade are the ones brave enough to stop selling work and start selling thinking.

PRWeek.com

Theme music provided by TRIPLE SCOOP MUSIC

Jaymes - First One

Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(395)

The PR Week, 9.10.2026: Kenny Gold, Edelman

It’s a very special episode as Steve Barrett makes his return to The PR Week. The guest on the September 10, 2026, edition of The PR Week is Kenny Gold, who was appointed this year as Edelman’s first ...

10 Sep 47min

The PR Week: 9.3.2026 - Kelly McGinnis

Kelly McGinnis has worked across technology and consumer PR, most recently as chief communications officer at Levi Strauss & Co. Now, she’s teaching students about having a seat at the table in a grad...

3 Sep 31min

The PR Week: 8.27.2026 - Charlotte West, Lenovo

The latest guest on The PR Week is Charlotte West, VP of global corporate communications at Lenovo. She talks about how Lenovo’s role as official technology partner of the 2026 FIFA World Cup was muc...

27 Aug 44min

The PR Week: 8.20.2026 - Paul Gennaro, New York Life

From public affairs officer in the U.S. Navy to leading communications at New York Life and previously Voya Financial, Paul Gennaro has had a career spanning major organizations. He talks about that a...

20 Aug 24min

The PR Week: 8.13.2026 - Grant Toups, Hotwire

The latest guest on The PR Week is Grant Toups, global CEO of Hotwire. Toups talks about his first days and weeks on the job after stepping into Hotwire’s top role more than six months ago, as well a...

13 Aug 36min

The PR Week: 8.6.2026 - Ann Melinger, Bink

The latest guest on The PR Week is Ann Melinger, CEO of Bink, which works with biotech and life sciences companies on organizational culture, employee engagement and change management. She talks abou...

6 Aug 30min

The PR Week, 7.30.2026: Mike Rush, 360PR+

What area of marketing is best positioned to be in charge of affiliate marketing? Mike Rush, EVP and partner at 360PR+, makes the case that it’s PR on the latest edition of The PR Week. Rush also tal...

30 Jul 33min

The PR Week: 7.23.2026 - Taj Reid, Burson

In beautiful Cannes, France, one of the most interesting places during the Cannes Lions International Festival of Creativity is actually a basement — because that’s where the shortlisted campaign case...

23 Jul 38min