Mastering CS: Candid Leader Insights12 Mai

Ep 59 | Ebba Klementsson

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Ebba Klementsson, Customer Success Manager at Refapp, a platform that helps companies streamline their reference checking process. Ebba shares how her background in recruitment and HR shaped her approach to Customer Success, what it was like building a CS function from scratch in an early-stage company, and how customer segmentation, accountability, and operational structure evolve as a business scales.

What You’ll Learn:

☑️ How a recruitment and HR background strengthens a CS practice

☑️ What building a CS function from zero looks like in an early-stage company

☑️ Why talking to customers should come before building process and structure

☑️ How customer segmentation evolves from 50 to 1,500 clients

☑️ How to create accountability in a flat team without relying on titles

☑️ What traits are non-negotiable when hiring for CS at Refapp

☑️ Where customers struggle most with behavioral change—and how CS can help

☑️ What Ebba would ask if she ran a reference check on her own CS function

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With Custify, you can:

☑️ automate daily tasks through Playbooks

☑️ build individual customer #HealthScores

☑️ create customer segments

☑️ improve your customer communication strategy

☑️ streamline your onboarding process

☑️ track customers’ journeys every step of the way

☑️ get a 360 view of their progress

Want to do great things with your customer success initiative? Keep in touch with us below:

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Episoder(74)

Ep 74 | Kate Panasenko

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Kate Panasenko, Customer Success Manager at Raccoon Gang, a company that builds and customizes e-learning pla...

2 Jul 21min

Ep 73 | Patrick Ford

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Patrick Ford, Customer Success Manager at Softr, a no-code platform for building apps and client portals. Pat...

30 Jun 26min

Ep 72 | Viola Marku

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Viola Marku, Head of Customer Success at WunderGraph, an open source platform that helps engineering teams ma...

26 Jun 21min

Ep 71 | Veronica Bianchini

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Veronica Bianchini, Senior Strategy Customer Success Manager at Discuss, a qualitative research platform for ...

24 Jun 20min

Ep 70 | Katrin Loodus

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Katrin Loodus, Customer Success Manager in the cybersecurity space. After more than a decade with the same or...

18 Jun 18min

Ep 69 | Nir Kalish

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Nir Kalish, VP of Customer Success at BlinkOps, an AI platform that helps security teams automate their opera...

16 Jun 26min

Ep 68 | Alexandra Ardelean

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Alexandra Ardelean, Senior Customer Success Manager at BigTime, a professional service automation platform fo...

11 Jun 23min

Ep 67 | Silviana Prodan

In this episode of the podcast, Irina Cismas, Head of Marketing at Custify, sits down with Silvana Prodan, Team Lead Customer Success at Bloomflow, a platform that helps large organizations deploy and...

9 Jun 19min