Business on Top with Kaeli Lindholm6 Sep 2021

Episode 72: Category of One Clarity, Part 2

Last week I shared part one of a recent interview in which I was a guest of Dr Tiphany Hall, Chief Growth Officer at Aesthetic Record on her podcast For the Record.

I really had a fun time chatting with Tiphany and sharing what it was like to transition from corporate America to consulting to the powerful coaching programs I have the honor of leading with some of the industry's most ambitious, brilliant, and successful business owners and practice managers… we took a stroll down memory lane back to some of the challenges I faced along the way and the catalyst for igniting my passion to step into a category of one in my market and to be THE PARTNER and guide for other dynamic thinkers who are on a mission to disrupt the status quo.

If you haven't checked out episode 71, be sure to go back and catch the first part of this 2-part episode.

Today we will dive into PART 2 where we will dive deeper into how to lean into your brand identity to showcase your unique essence as a business and business owner by leveraging:

Marketing differentiated experiences that patients will have when they come to
Developing proprietary treatment bundles to beat commoditization by marketing outcomes versus the tools you'll use to achieve those outcomes
The "secret sauce" to hiring world class team to help you achieve your most ambitious goals

If you've been in business for at least 1-3 years, you've got the basics down. You know how to attract the right type of patient but are looking to create a model to capitalize on the traction you've made, you will love this episode.

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