Business on Top with Kaeli Lindholm1 Mai 2023

Episode 159: Pricing Your Services in a Recession

As we face the potential of a global recession, we also have to come to consider the possibility that the clients we love will be closing their wallet on aesthetic treatments. Navigating this situation comes down to focusing on how you can cultivate abundance.

I am being inundated with unsolicited sales pitches on strategies for cutting back on ads and spending less on marketing, but to me this is clearly not the way through. Let's be proactive about focusing on your team and your market share rather than cutting back, which can actually hurt your brand positioning in the long term.

By looking at the research around recessions, you can make informed decisions about your products and services. Money doesn't go away during a recession—it actually represents a different type of redistribution of wealth. You can actually use this to the advantage of your business.

Another factor to keep in mind is that whether there's a recession or not, people's values don't change. The clients coming to you for the amazing results you provide won't suddenly stop seeing this as a priority. It's also not a good practice to discount your prices, as switching back to your full or regular price afterwards can be an uphill battle.

The decisions you make today will impact your business for years to come, including when the recession is over. Protect your brand at all costs. Adopt your strategy to align with buyers who want to give you their business. It pays to think about how you can pivot ahead of time rather than being reactive.
Book a Strategy Call with Kaeli

Tune in to the sister podcast episodes mentioned:

1- Episode 135: 5 Ways to Cultivate Abundance During an Aesthetic Recession

2- Episode 98: Best Practices for Raising Your Prices

Join the KLC Consulting Mailing List

The Fierce Factor Society on Facebook

KLC Consulting Website

Kaeli on Instagram

Kaeli on LinkedIn

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(327)

Episode 14: Part 2: The Six Stages of Entrepreneurial Business Growth

In Part 2 of this series, I'm continuing the conversation around the six stages every business moves through and the leadership evolution required to successfully navigate each stage of growth. As you...

3 Aug 23min

Episode 13: Part 1: The Six Stages of Entrepreneurial Business Growth

I've learned that every stage of business growth requires a different version of you as a leader. Just like parenting, your role evolves over time. The way you lead your business in the beginning is n...

27 Jul 16min

Episode 12: Your Business Can Only Grow as Far as Your Operating System

Last week, I released a 7-part series on operational excellence, and the response was incredible. So many founders reached out saying these conversations completely shifted the way they think about gr...

20 Jul 33min

Episode 11: Growth Doesn't Break Businesses. Weak Infrastructure Does.

If you've ever felt like your business is growing, but you're carrying more stress, more responsibility, and less freedom than ever before, this episode is for you. Today, I'm sharing Day 1 of our fiv...

13 Jul 42min

Episode 10: If You Want to Be a Great Leader, Be a Great Follower

Most leadership conversations focus on what founders need from their teams. But in this episode of Business on Top, I want to flip the script and talk directly to employees, emerging leaders, and team...

6 Jul 12min

Episode 9: You Are the Guarantee

If there's one thing entrepreneurship has taught me, it's that there are no guarantees. Not in hiring. Not in growth. Not in leadership. Not in life. In this episode of Business on Top, I'm sharing on...

29 Jun 15min

Episode 8: Your Addiction to Being Needed Is Slowing You Down

One of the biggest leadership lessons I've learned is that business growth doesn't require me to become more essential, it requires me to become less essential. For years, being the person everyone re...

22 Jun 31min

Episode 7: Don't Just Learn, Activate

Most founders are not lacking information. They're lacking activation. In this episode, you'll hear Part 1 of our Provider to CEO Panel from ALT, featuring POP Leadership Academy members Jill Canes, ...

15 Jun 35min