4 mistakes that didn't kill our company | Building MarsBased
Building a bootstrapped software consultancy comes with unique challenges, unexpected financial gaps, and hard-learned lessons. In this episode of the Building MarsBased series, Àlex Rodríguez Bacardi...
18 Aug 42min
Why 94% of Companies Fail at AI ROI | Sven Peters (Atlassian)
Only 6% of companies see a real Return on Investment from AI. The rest buy licenses, burn through tokens, and confuse faster individual coding with actual business value. Speeding up an individual dev...
4 Aug 51min
I fired a huge-name client to protect my team | Adarsh Pandit
Adarsh Pandit (founder of Cylinder Digital, ex-Thoughtbot, ex-McKinsey) met Àlex 12 years ago in San Francisco when MarsBased was just getting off the ground. They catch up on a decade of building sof...
29 Jul 1h 6min
Why SEO isn't enough anymore: The rise of GEO with Clemens Rychlik
Is traditional SEO officially dead, or has search simply evolved? In this episode of "Why SEO isn't enough anymore: The rise of GEO", hosted by Àlex Rodríguez Bacardit, Clemens Rychlik from Hello Oper...
21 Jul 52min
From non-technical founder to CPTO: Road to CTO with Jennifer Woodard
In this episode of Road to CTO, Jennifer Woodard shares her remarkable journey from founding a startup as a non-technical leader to becoming the CPTO of an AI-native company. Jennifer breaks down the ...
7 Jul 46min
How standardizing AI boosted our dev efficiency up to 50% | Building MarsBased
Welcome back to another episode of Building MarsBased, the series where we share the completely transparent reality of how we have built our development agency since 2014. In this episode, we pull ba...
16 Jun 32min
Why the AI slop problem is getting worse | David Okuniev (Typeform co-founder)
The AI slop problem is getting worse. AI can crank out code, decks, and landing pages in minutes, but somehow everything starts to look exactly the same. That sameness is not just an aesthetic problem...
26 Mai 48min
