Sunil Gupta on Marketing in the Age of AI

Sunil Gupta on Marketing in the Age of AI

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Sunil Gupta about how AI is reshaping marketing. Gupta explains how generative AI is changing content creation, customer targeting, and brand strategy—and why marketers must go beyond efficiency to create meaningful differentiation. He also explores the evolving role of human judgment, the risks of over-automation, and what it takes to build trust in an AI-driven landscape. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration RESOURCES Learn more from Professor Sunil Gupta in the HBS Online course, Digital Marketing Strategy. Catch up on previous episodes of The Parlor Room, featuring Sunil Gupta: Sunil Gupta on Data-Driven Digital Marketing Strategies Compilation Episode (Part 3): Mid-Career Strategies for Thriving in an AI-Driven Workplace Related HBS Online Blog Posts: 4 Important Human Skills AI Can’t Replace How AI Training Can Help You Compete in Your Industry What Is a Customer Journey Map? Examples & Process

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Episoder(41)

Season 3 Finale: Top 3 Clips on AI, Jobs, and Creativity

Season 3 Finale: Top 3 Clips on AI, Jobs, and Creativity

In the season three finale of The Parlor Room Presents: Hello AI, host Chris Linnane revisits his three most-played clips of the season with Harvard Business School faculty Felix Oberholzer-Gee, Chris...

5 Aug 24min

Willy Shih on AI and Disruptive Innovation

Willy Shih on AI and Disruptive Innovation

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Willy Shih about artificial intelligence, disru...

22 Jul 54min

Nien-hê Hsieh on the Ethics of Artificial Intelligence

Nien-hê Hsieh on the Ethics of Artificial Intelligence

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Nien-hê Hsieh about the ethical challenges of a...

8 Jul 1h

Compilation Episode (Part 7): Who Is Getting AI Wrong?

Compilation Episode (Part 7): Who Is Getting AI Wrong?

In this compilation episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane explores one of the biggest challenges in artificial intellig...

1 Jul 12min

Jake Cook on How to Use AI Effectively at Work

Jake Cook on How to Use AI Effectively at Work

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Jake Cook about how artificial intelligence is ...

24 Jun 51min

Compilation Episode (Part 6): Where AI Surprises Us

Compilation Episode (Part 6): Where AI Surprises Us

In this compilation episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane explores one of AI’s most intriguing qualities: its ability t...

17 Jun 12min

Felix Oberholzer-Gee on Winning with AI

Felix Oberholzer-Gee on Winning with AI

In this episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane speaks with HBS Professor Felix Oberholzer-Gee about AI’s impact on produ...

10 Jun 1h 17min

Compilation Episode (Part 5): Will AI Take My Job?

Compilation Episode (Part 5): Will AI Take My Job?

In this compilation episode of The Parlor Room Presents: Hello AI, host and Harvard Business School Online Creative Director Chris Linnane explores one of the most pressing questions facing profession...

3 Jun 20min

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