In a Nation of Ad-Avoiders, One Medium Breaks Through

In a Nation of Ad-Avoiders, One Medium Breaks Through

The upcoming 2026 UK Advertising Landscape Study finds podcasting breaks through baked-in ad avoidance in U.K. audiences.

Register here for the Trust and Attention: Why Sports Media Wins (And How Brands Prove It) webinar this afternoon!

A new Sounds Profitable UK Advertising Landscape Study finds that 47% of UK adults cannot recall a single brand from advertising they encountered in the past week, compared to 31% in the US, a gap the researchers attribute to the BBC's century-long commercial-free baseline shaping British listeners' expectations. Despite that structural resistance, 79% of UK podcast listeners recall an ad heard in the past week, a result the study frames as especially significant given how skeptical the UK audience is of advertising broadly. Among 18-34 year olds, podcast ad recall in the UK reaches 86%, edging ahead of broadcast TV's 83% for the same age group, a crossover the study says UK media plans have not yet caught up to. Podcast ad recall is also effectively gender-equal in the UK at 79% male and 80% female, a pattern the researchers describe as structural to the medium rather than a regional quirk.

  • Written by Ben Robins
  • Edited and narrated by Gavin Gaddis
  • Text and audio edited by Tom Webster


Find the full article here on Sounds Profitable.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(996)

Video Podcasting on TV Streamers, YouTube Webinar for Podcasters, & More

Video Podcasting on TV Streamers, YouTube Webinar for Podcasters, & More

Today in the business of podcasting:New Edison Research Podcast Metrics data shows Netflix and Tubi are gaining traction as video podcast platforms, with 14% of U.S. weekly podcast consumers using Net...

9 Jun 5min

Bumper Release Free Dashboard Tier, YouTube Overtakes Netflix Daily Attention in AU, & More

Bumper Release Free Dashboard Tier, YouTube Overtakes Netflix Daily Attention in AU, & More

Today in the business of podcasting:Bumper has opened its podcast analytics dashboard to creators of every size, introducing a free tier alongside new Pro and Enterprise plans and making its independe...

8 Jun 7min

PME Heading to SXSW 2027, AMP's New Framework, & More

PME Heading to SXSW 2027, AMP's New Framework, & More

Today in the business of podcasting:SXSW 2027's PanelPicker application period opens June 23, with live AMAs scheduled and Podcast Movement Evolutions confirmed to return Monday through Wednesday of t...

5 Jun 8min

SXSW PanelPicker 🔜, AMP Taskforce Reveals Impression Framework, & More

SXSW PanelPicker 🔜, AMP Taskforce Reveals Impression Framework, & More

Today in the business of podcasting:Tom Webster reflects on a year of rapid AI adoption — from pasting into ChatGPT to running open-source language models on a home server — arguing that the real ques...

4 Jun 5min

Upgrading the World Cup With Podcasts, Nielsen Q1 Audio Trends, & More

Upgrading the World Cup With Podcasts, Nielsen Q1 Audio Trends, & More

Today in the business of podcasting:Sport Social Podcast Network argues that sports podcasting has shifted from a complementary format to a defining part of how fans experience the 2026 FIFA World Cup...

3 Jun 5min

Strum and Drang

Strum and Drang

This year at Cannes Lions, Sounds Profitable is a sponsor of the Little Black Book Beach! Our partners will receive up to 3 tickets for access to the beach all week. Be sure to fill out this Google Fo...

3 Jun 9min

SiriusXM Podcasts 🔜 Tubi, BBC Studios World Cup Case Study, & More

SiriusXM Podcasts 🔜 Tubi, BBC Studios World Cup Case Study, & More

Today in the business of podcasting:SiriusXM has struck a non-exclusive distribution and advertising deal with Fox's free streaming service Tubi, bringing popular video podcasts including Conan O'Brie...

2 Jun 4min

Questions B2B Ask of Podcasting, Magellan AI's 📻 Attribution, & More

Questions B2B Ask of Podcasting, Magellan AI's 📻 Attribution, & More

Today in the business of podcasting:CoHost & Quill VP of Marketing Alison Osborne argues the podcast industry is solving the wrong measurement problem: B2B brands have moved past "how many downloads" ...

1 Jun 4min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-borsmorgen-okonominyhetene
rss-penger-polser-og-politikk
rss-skravla-gar
pengepodden-2
finansredaksjonen
rss-pa-konto
livet-pa-veien-med-jan-erik-larssen
utbytte
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
lederpodden
liberal-halvtime
pengesnakk
okonomiamatorene
rss-markedspuls-2