Amazon Music Video Podcasts, Magellan AI x Signal Hill Insights, & More

Today in the business of podcasting:

Amazon Music has launched video podcasts for U.S. users on iOS and Android, starting with its ART19 platform and using HLS video delivered via the open alternate enclosure RSS tag. Amazon is not charging creators or networks for access, with plans to expand to additional partners later this summer.
Magellan AI and Signal Hill Insights have partnered to deliver full-funnel podcast measurement by combining ad exposure data with brand lift studies, enabling more precise audience matching and a clearer read on how campaigns drive awareness, favorability, and purchase intent.
BBC Sounds reported a record Q1 2026, with 718 million total plays of radio, podcast, and music content — up 5% year over year — along with 265 million on-demand radio and podcast plays and 11 million signed-in accounts.
Streaming services including Prime Video, Netflix, Paramount+, and Disney+ have launched short-form video clip feeds that serve as recommendation engines for their longform content, in contrast to social platforms where short-form video tends to be original programming.
Heading into Upfronts week, ad buyers say the focus has shifted toward performance measurement and lower-funnel outcomes over reach and premium content, with brands expecting media buys to demonstrate concrete business results.

To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

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