Why Every CFO Needs a Personal Brand (And How to Build One), with Wassia Kamon

Most CFOs don’t think about personal brand until they need something: a new role, a board seat, a stronger network, or a way to stand out.

But by then, it might already be too late.

In this episode of The Growth-Minded CFO, we speak with Wassia Kamon, CFO of Access to Capital for Entrepreneurs and host of The Diary of a CFO podcast, about why finance leaders can no longer afford to stay invisible.

Wassia shares how she went from having “nothing much” show up when she Googled herself to building a LinkedIn presence with more than 20,000 followers, launching her own podcast, becoming a speaker, teaching in Wharton Online’s FP&A Certificate Program, and landing her first CFO role.

We discuss why personal brand is not about becoming an influencer. It is about making your thinking visible, building trust before you need it, and creating opportunities your resume alone cannot unlock.

Chapters:

01:50 Why Wassia started The Diary of a CFO
03:39 The moment personal brand clicked
04:47 How LinkedIn led to Wassia’s first VP role
05:21 Speaking, Wharton Online, and unexpected opportunities
06:51 Why personal brand helps inside your company too
09:13 Building systems to make LinkedIn sustainable
09:35 Writing LinkedIn posts at swimming lessons
10:22 Creating an idea bank and scheduling content
12:17 Why being memorable matters more than another resume
14:21 What writing, speaking, and podcasting give Wassia
17:33 How the podcast makes content easier
18:10 Finding finance lessons in everyday life
20:12 How visibility can influence your finance team
21:00 How CFOs can post without breaking confidentiality
23:34 Practical advice for aspiring CFOs
24:20 Wassia’s three-part Venn diagram for personal brand
27:10 Using AI to understand what future employers want
37:12 Why CFOs need to learn from each other

For CFOs and finance leaders thinking about their next stage of growth, this episode is a reminder that personal brand isn’t about posting for the sake of posting. It’s about making sure the market can see the leader you already are.

Watch the full video episode on YouTube: https://youtu.be/dGFQHSJuoOo

Check out Wassia's Diary of a CFO podcast here: https://thediaryofacfo.com/

Subscribe for more conversations with growth-minded finance leaders shaping the future of the CFO role.

The Growth-Minded CFO podcast challenges the status quo and explores how the best CFOs approach their work and lives. Hosts Lauren Pearl (Fractional CFO, 3-time Founder, and Startup Finance Instructor at NYU) and Alex Louisy (FinTech CEO and Y Combinator graduate) speak with inspiring finance and business leaders about what it takes to support high-performing organizations.

This podcast is powered by Upflow — a Financial Relationship Management platform enabling faster payments, stronger customer relationships, and efficient growth for your business.

Join thousands of next-level finance leaders and go from chasing invoices to engaging customers. Find out more at upflow.io.

Want to get in touch? Reach out to our producer at joseph.sweeney@upflow.io

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