The Operations Room: A Podcast for COO’s25 Sep 2025

79. Making Legal Work for Your Scale-Up

In this episode we discuss: From red flags to green lights, making legal work for your scale-up. We are joined by Helen Goldberg, Co-Founder & COO, Fractional General Counsel, Startup & Scaleup Adviser, and Mentor.

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We chat about the following with Helen Goldberg:

How can founders avoid becoming the bottleneck when every decision passes through them?
What should drive hiring decisions—current skill gaps or future strategic needs?
How is the evolving role of marketing reshaping sales strategy and growth?
Can AI truly transform legal and operational processes without compromising quality?
What’s the most effective way to empower sales teams to take ownership of results?

References

https://www.linkedin.com/in/helen-goldberg-1339801/
www.legaledge.co.uk

Biography

Helen is COO at LegalEdge, working with CEO Donna to deliver fractional in-house counsel services for scaling companies. She focuses on using the right people, processes, and technology to simplify legal work, integrate it into operations, and ensure lean, scalable solutions. Passionate about avoiding “over-lawyering,” Helen champions pragmatic, commercial legal strategies that help clients prioritise what matters, manage risk, and close deals faster.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here.

Summary

00:03:41 – Founder decision bottleneck

00:08:24 – Smarter hiring

00:09:07 – Marketing’s new role

00:13:56 – AI in legal operations

00:15:25 – Scaling the team

00:16:49 – Sales team empowerment

00:17:10 – Contract management rules

00:17:31 – Quarter-end readiness

00:43:37 – Startup legal essentials

00:43:45 – Scale-up legal strategy

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