The Telltale Podcast15 Aug 2017

Episode 17 - Louisa Dahl of Interactive Minds

You are the sum of the people who surround you, or so the saying goes, and it's as true in your personal life as it is in your business life. And there's nothing quite like live events to create a spark, a special connection that educates you, entertains you and redefines your philosophies on a much deeper level than a blog, an ad or even a podcast can manage.

In this episode of the Telltale podcast, the founder and CEO of Interactive Minds, Louisa Dahl, talks about how marketers and small businesses can use events to provide huge value for audiences and how to put them along the path to converting into a client, or even a connection.

Louisa discusses how Interactive Minds came to fruition, how the events grew from small gatherings in Brisbane to large congregations of digital marketers across several capital cities, and how topic-driven, educational content led to the digital marketing behemoth that is the Interactive Minds Digital Summit. She also delves into how data is driving decision making on a deeper level across marketing disciplines, and how businesses considering events can leverage it to make the right decisions about format, content and the numerous other factors that make a cracking live event.

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Episoder(21)

Episode 21 - Nathan Harvey of Game Plan Asia

Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here's a reminder of what she said. "Are we working on something t...

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Episode 20 - Peta Ellis of River City Labs

In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate,...

5 Sep 201727min

Episode 19 - Edda Hamar of Undress Runways and Undress

Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It's something Edda Hamar knows well. On today’s episode of the Tel...

29 Aug 201721min

Episode 18 - PANEL: How brands should use influencer marketing (and how they shouldn't)

No matter where you look the term "influencer marketing" is being tossed about with (sometimes reckless) abandon. But it doesn't always mean what you think it means, or do what you think it should. Bu...

22 Aug 201725min

Episode 16 - Victoria Harrison of The Exposure Co

Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer mar...

9 Aug 201721min

Episode 15 - Ben Southall, Queensland's adventurer-in-residence

For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it's just another day at the office. In this week's episode of the Telltale podcast ...

1 Aug 201716min

Episode 14 - Mark Sowerby, Queensland Chief Entrepreneur

"Having a 'no dickhead' policy is hard to do because they're not always that obvious," says Mark Sowerby, Queensland's Chief Entrepreneur. But having one builds culture, and that's what today's podcas...

25 Jul 201722min