Kendrick's Reign Supreme: 10 AMAs, Super Bowl Halftime, and 50M Albums Sold

Kendrick Lamar BioSnap a weekly updated Biography. Kendrick Lamar has dominated headlines all week with back-to-back milestones that put him front and center of the global music conversation. According to AOL, Kendrick was just announced as the leading nominee at the 2025 American Music Awards, picking up a staggering 10 nominations, including Artist of the Year, Album of the Year for GNX, and Song of the Year for Not Like Us. Producers note that if Kendrick sweeps, he would tie the all-time record for most AMAs in a single year, putting him in the same league as Michael Jackson and Whitney Houston. Momentum has only intensified with confirmation from the NFL that Kendrick will headline the 2025 Super Bowl halftime show in New Orleans, joined on stage by SZA. Their performance is already being hyped as one of the most-anticipated halftime shows in years, especially after SZA and Kendrick recently collaborated on tracks like Luther and All the Stars, and Billboard notes that the pair are launching a 19-city North American stadium tour together this spring, known as the Grand National Tour. In a press statement picked up by Variety, Kendrick called rap music the most impactful genre of the era and vowed to remind the world why on that global stage. Adding to the buzz, Kendrick made a surprise drop on social media with a brand new, untitled track—his first music since Not Like Us. Rolling Stone reports he timed the release for maximum impact, premiering it as the MTV Video Music Awards kicked off. The song’s cryptic hook, I think its time to watch the party die, has fans and critics speculating about its meaning, perhaps referencing the dramatic end of his high-profile feud with Drake or signaling a new era in his career. On social, it is impossible to scroll without seeing his name. This week, Kendrick and Playboi Carti were pictured together in Atlanta after a joint performance, quickly making the rounds on Instagram via @whatisdropping. Another viral moment captured by @loadedlyricz celebrates Kendrick becoming only the fifth rapper in history to surpass 50 million albums sold, a major commercial benchmark. Meanwhile, BET posted about his sweep at this year’s BET Awards, picking up five trophies including Album of the Year and Best Male Hip-Hop Artist. The legal drama with Drake continues to generate industry chatter via HotNewHipHop, with ongoing disputes over music rights and personal references. Meanwhile, speculation persists in some corners about whether more high-profile Super Bowl guests could join Kendrick and SZA. But the only confirmed guest remains SZA for now. Simply put, Kendrick Lamar is not just the story of the week—he’s rewriting what a career peak looks like in hip-hop. Get the best deals https://amzn.to/3ODvOta This content was created in partnership and with the help of Artificial Intelligence AI.