Martha Stewart's Empire Expands: Skincare, Vintage Books, and Gen Z Cool at 84

Martha Stewart BioSnap a weekly updated Biography. Martha Stewart has been everywhere this week and true to form, she’s making headlines on nearly every front. The big story is her starring role as Fashionphile’s 2025 holiday brand ambassador, where she’s not just lending her face but hand-selecting a collection of her favorite ultra-luxury handbags and accessories for their seasonal campaign. Photographed at Fashionphile’s New York flagship and styled by Paolo Nieddu, Martha put her iconic Birkin bag center stage—yes, the same one featured in The Book of Iconic Bags, now on display in the store through December. She’s also appeared in a crisp 15-second video, pitching Fashionphile’s approach to authenticated resale and sustainability. As Sophia Tsao, Fashionphile’s Chief Digital and Marketing Officer put it, Martha is the ultimate authority on timeless taste and the perfect holiday partner. PR Newswire and FashionNetwork.com both covered the partnership extensively, confirming this as a major branding coup. Expanding her empire yet again, Martha has officially launched Elm Biosciences, her first skincare line, collaborating with Dr. Dhaval Bhanusali. She’s been thoroughly promoting Elm on Instagram, telling fans she’s ready to "add skincare mogul to my resume," and the buzz is real—Parade reports countless comments praising her energy and staying power at age 84. AOL also notes that she’s enthusiastically embracing her new ‘career title,’ with bold visions for the business. On the publishing front, Martha’s classic 1982 book Entertaining has suddenly become a Gen Z holy grail, with original copies fetching up to $1700 online according to Fortune. Responding to all the TikTok-fueled bidding wars and Netflix doc buzz, Martha has rereleased the book with the same iconic recipes, menus, and photos, but now on finer paper for $50—basically offering a slice of her legacy to younger fans at an accessible price. She cheekily told The Washington Post that twenty-somethings will buy because she’s “cool”—not just a cook, but someone who’s hung out with Snoop Dogg and survived jail. She’s stayed in the public eye with recent high-profile appearances, notably attending the 2025 Library Lions gala at the New York Public Library. Salon captured the moment, dubbing her the “patron saint of Gen Z perfectionists” and noting how her meticulous standards are now aspirational rather than intimidating. Martha herself has acknowledged this generational shift, embracing her rejuvenated status. Holiday retail is another arena where Martha shines—Good Morning America showcased her curated, rustic-chic Christmas selections at Terrain, where her favorites range from beaded trees to candy cane cake stands. She’s extending her influence into sweet treats, too, having teamed up with Crumbl to launch a line of dessert pastries, as confirmed by her own blog post this week. Her podcast episodes have continued rolling out on iHeart, featuring chats with cultural icons like This content was created in partnership and with the help of Artificial Intelligence AI.