Alex Cooper's Empire: Vegas, Kardashian, and the $60M Influencer Business

Alex Cooper BioSnap a weekly updated Biography. Alex Cooper has spent the past week smack in the center of influencer intrigue and multi-million-dollar business moves, setting social media and the entertainment press alight. The most headline-grabbing moment came from her October 14 Instagram post: a glitzy highlight reel of her Unwell Network’s live Vegas shows, set to Britney Spears' Circus, with a pointed caption, “How much time do you have cause we could go all night.” According to Cosmopolitan and Variety, fans instantly tied the caption and song choice to Alix Earle, Cooper’s former Unwell Network star, reigniting drama over their rumored falling out. The friction traces back to early 2025, when Earle’s podcast Hot Mess was dropped by Cooper’s Unwell Network. While Cooper maintains Earle left on her own terms and retained full content rights, Earle has publicly hinted in the Wall Street Journal and interviews that the exit was far messier, with operational headaches and delays in regaining control of her show. This backstory fed the flames of speculation after Cooper’s Vegas clip, with fans and pop culture commentators across Instagram and TikTok accusing Cooper of stoking the feud for engagement. The debate exploded into a rift-as-headline saga, where Cooper defenders argued it was just event hype, while Earle loyalists saw calculated shade. Significantly, these influencer dynamics carry real business weight. As Red94 and Variety reported, both Cooper and Earle are actively negotiating new deals and partnerships at the moment—with Cooper’s Vegas live shows and Earle’s stint on Dancing With The Stars creating high visibility for brand sponsors. The whiff of public feud has prompted ad agencies and brand managers to watch sentiment and engagement closely, wary of reputational risk at a time when influencer collaborations directly impact revenue. Stepping above the gossip, Cooper’s own financial trajectory remains staggering. The Tradable details her current net worth at $60 million, built from her SiriusXM contract—the largest ever for a female podcaster, at $125 million over three years—ongoing brand deals, and most recently, the 2025 Nestlé partnership to launch her Unwell Hydration beverage into Target stores nationwide. As for public appearances, nothing eclipsed her recent star booking: Kim Kardashian herself sat for a near two-hour Call Her Daddy interview published October 15, as covered by the Call Her Daddy YouTube channel and Betches Media. The show covered everything from Kardashian’s marriages to her business empire, spiking social numbers for both. Notably, some fans took one of Cooper’s interview exchanges as a subtle shot at Taylor Swift, though no verified outlets have confirmed this as more than speculative chatter. Separately, IMDb reports Cooper just launched the Unwell Creative Agency, aiming for a slice of the $2.4 billion U.S. podcast ad market—a long-term play that could reshape the business of podcast partnerships This content was created in partnership and with the help of Artificial Intelligence AI.