How Mary-Kate and Ashley Olsen Built Two Billion-Dollar Empires (Part 1)

How Mary-Kate and Ashley Olsen Built Two Billion-Dollar Empires (Part 1)

Mary-Kate and Ashley Olsen were on television before they could talk and millionaires before they could read. Former Us Weekly editor-in-chief Dan Wakeford, author of the new Celebrity Intelligence newsletter, joins Back Row to break down the Full House casting story, the Dual Star empire, the billion-dollar licensing machine, and the NYU years that changed everything. Part Two — revealing the secrets behind The Row — is available to Premium subscribers. Sign up at Back Row to get newsletter access included with your subscription, or in Apple Podcasts or Spotify. Chapters 00:00 Introduction 01:40 Dan Wakeford and Celebrity Intelligence 02:47 Why the Olsens are a unique case study 07:50 The Full House casting story 10:07 The reality of child stardom 16:22 How their personalities diverged early 19:49 From pennies to $80,000 an episode 26:27 The home video empire begins 33:28 The billion dollar licensing machine 48:00 Turning 18 and taking control 53:41 NYU and the paparazzi years 57:47 How everything changed Learn more about your ad choices. Visit megaphone.fm/adchoices

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Episoder(52)

How Kim Kardashian Broke the Met Gala

How Kim Kardashian Broke the Met Gala

SUBSCRIBE to the Back Row newsletter and go Premium to access all paywalled podcast episodes and newsletters: https://www.backrow.net/subscribe Kim Kardashian spent 10 years being the most reviled w...

11 Mai 35min

Why 'The Devil Wears Prada 2' Is More Accurate Than You Think, with Rachel Tashjian [TEASER]

Why 'The Devil Wears Prada 2' Is More Accurate Than You Think, with Rachel Tashjian [TEASER]

The full episode is for paid Back Row subscribers: backrow.net/subscribe A note to listeners: On May 15, prices will increase to $8/month and $72/year. Upgrade to annual to lock in the lower rate. Or...

7 Mai 33min

Met Gala 2026 Recap: Beyoncé, the Bezos Backlash, Kim Kardashian, and Vogue's Silence

Met Gala 2026 Recap: Beyoncé, the Bezos Backlash, Kim Kardashian, and Vogue's Silence

This episode is sponsored by Margaux. First time shoppers get 10 percent off with the code BACKROW. A few of my favorite styles: Wrap sandals Phoebe flats Downtown boot The 2026 Met Gala...

6 Mai 58min

'The Devil Wears Prada 2' Filmmakers on How They Nailed the Fall of Fashion Magazines

'The Devil Wears Prada 2' Filmmakers on How They Nailed the Fall of Fashion Magazines

WARNING: This episode contains SPOILERS for 'The Devil Wears Prada 2.' This is my full interview with 'The Devil Wears Prada 2' director David Frankel and screenwriter Aline Brosh McKenna. After tal...

4 Mai 41min

There Is No More Cerulean

There Is No More Cerulean

I went on Sam Sanders's show on KCRW to talk all things Met Gala 2026! We get into the Bezos Met Gala sponsorship, fashion's new Gilded Age, and The Devil Wears Prada 2. We also talked about why tech...

1 Mai 32min

The Fraught History of Naming Celebrities 'World's Most Beautiful'

The Fraught History of Naming Celebrities 'World's Most Beautiful'

People magazine's "World's Most Beautiful" editor Andrea Lavinthal joins Back Row to go behind the scenes of the most coveted — and complicated — cover in celebrity journalism. Anne Hathaway talked to...

30 Apr 45min

Met Gala 2026: The Bezos Backlash, Devil Wears Prada 2, and What It All Means for Anna Wintour

Met Gala 2026: The Bezos Backlash, Devil Wears Prada 2, and What It All Means for Anna Wintour

The 2026 Met Gala has three storylines running at once: Jeff and Lauren Bezos as lead sponsors, The Devil Wears Prada 2 opening the Friday before, and Anna Wintour doing more press than she has in yea...

20 Apr 56min

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