Wisdom Journey25 Jul 2025

How to Use AI Without Losing Your Voice: The B2I Marketing Mindset—Deanna Read | Ep 54

🗞️ Join the Newsletter: Want behind-the-scenes insights and tools for content creators? Subscribe to the Wisdom Journey Newsletter : https://wisdom.beehiiv.com/

In this episode of Wisdom Journey, I sit down with Deanna Read, strategic marketing consultant, educator, and the visionary behind Lead Teach Market. Deanna shares how she transformed from a shy LinkedIn observer into a respected thought leader in the AI and marketing space.

We unpack:

Her journey through digital marketing, academia, and nonprofit leadership
The ethical use of AI in marketing and how to train AI to retain your voice
Real-world examples of B2I (Business to Individual) marketing done right
Why creators should use AI as an assistant, not a replacement
Her bold vision for mentoring, leadership, and empowering the next generation

Whether you're navigating AI tools or trying to humanize your brand, this episode is packed with relatable wisdom and actionable tips.

🔗 Connect with Deanna Read:

LinkedIn: https://www.linkedin.com/in/deannaread1

☕ Support the Podcast:
Love the episode? Buy Me a Coffee to help keep the mic on and the insights flowing.

📍 CHAPTERS:

00:00 – Intro & Meet Deanna Read
01:00 – From Stage Fright to LinkedIn Thought Leader
03:30 – The Fear of AI: Where Does It Come From?
05:20 – From CMO to Educator: Navigating Corporate and Nonprofit Life
08:30 – Best Use Cases for AI in Small Business Marketing
10:15 – How to Train AI Without Losing Your Unique Voice
13:00 – Using AI to Analyze Competitors and Plan Content
15:30 – Recording Challenges and the Power of Podcasting in Education
19:30 – What is B2I Marketing and Why It Matters More Than Ever
23:00 – Common Misconceptions About AI Use in Marketing
26:30 – Real-World Example: How Everyday Dose Nails B2I Marketing
28:50 – How to Stay Ethical When Using AI in Content Creation
32:40 – Building Trust in a World of AI-Generated Content
35:00 – Why Storytelling Still Beats Strategy Alone
37:00 – Why Podcasting is the Most Human Form of Content Creation
40:00 – Where to Find Deanna and Final Thoughts

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(122)

How to Turn a Small Frustration Into a Real Business—Bob Labbe | Ep 122

What if your next big business idea was hiding in plain sight—right in your daily annoyances? In this episode, I sit down with inventor and engineer Bob Labbe, whose decades in industrial problem-solv...

29 Jun 29min

How to Build Truly Inclusive Cultures (Even If You're Not a Big Company)—Delphia Howze | Ep 121

In this episode, I sit down with Delphia Howze—CEO of D. Howze Solutions, author of "Including You," and a seasoned inclusion strategist with over two decades of HR and leadership experience. Together...

29 Jun 38min

How to Future-Proof Your Business with Sustainable AI—James Lang | Ep 120

On this episode, I sit down with James Lang, managing partner at Overlang Venture Partners and former COO of a MedTech company that scaled to over $20 million in revenue. James pulls back the curtain ...

29 Jun 39min

How to Build Business Systems That Scale: What Most Creators Miss—Arturas Tarasevicius | Ep 119

Want to know why your online business isn’t scaling—no matter how hard you hustle? In this episode, I sit down with marketing systems specialist Arturas Tarasevicius, whose work has powered $150M in r...

28 Jun 49min

How to Win High-Intent Traffic in the Age of AI Search—Michael Buckbee | Ep 118

AI-powered search is transforming how people find businesses online—quickly, and for good. In this episode, I sit down with AI search expert Michael Buckbee, co-founder of Knowatoa, to break down why ...

28 Jun 41min

How Accessibility Drives Brand Loyalty (and Profits)—Maxwell Ivey | Ep 117

Building a brand is about more than compliance and checklists—it's about genuine communication, connection, and creating a welcoming experience for everyone. In this episode, I sit down with Maxwell I...

20 Jun 39min

I’m Building a $10M ARR Media Business Portfolio — Starting From Zero | Ep 116

I’m starting a bold challenge: building a portfolio of media and online businesses toward $10M in annual recurring revenue — and documenting the journey in public.This is the rough beginning: the busi...

19 Jun 22min

How to Turn Self-Awareness Into Business Breakthroughs —Pascal Mbo'A | Ep 115

In this episode, I sit down with international coach and behavioral strategist Pascal Mbo'A to dive deep into the practical side of self-awareness for entrepreneurs and leaders. Pascal Mbo'A, creator ...

19 Jun 36min