Wisdom Journey25 Jul 2025

How to Use AI Without Losing Your Voice: The B2I Marketing Mindset—Deanna Read | Ep 54

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In this episode of Wisdom Journey, I sit down with Deanna Read, strategic marketing consultant, educator, and the visionary behind Lead Teach Market. Deanna shares how she transformed from a shy LinkedIn observer into a respected thought leader in the AI and marketing space.

We unpack:

Her journey through digital marketing, academia, and nonprofit leadership
The ethical use of AI in marketing and how to train AI to retain your voice
Real-world examples of B2I (Business to Individual) marketing done right
Why creators should use AI as an assistant, not a replacement
Her bold vision for mentoring, leadership, and empowering the next generation

Whether you're navigating AI tools or trying to humanize your brand, this episode is packed with relatable wisdom and actionable tips.

🔗 Connect with Deanna Read:

LinkedIn: https://www.linkedin.com/in/deannaread1

☕ Support the Podcast:
Love the episode? Buy Me a Coffee to help keep the mic on and the insights flowing.

📍 CHAPTERS:

00:00 – Intro & Meet Deanna Read
01:00 – From Stage Fright to LinkedIn Thought Leader
03:30 – The Fear of AI: Where Does It Come From?
05:20 – From CMO to Educator: Navigating Corporate and Nonprofit Life
08:30 – Best Use Cases for AI in Small Business Marketing
10:15 – How to Train AI Without Losing Your Unique Voice
13:00 – Using AI to Analyze Competitors and Plan Content
15:30 – Recording Challenges and the Power of Podcasting in Education
19:30 – What is B2I Marketing and Why It Matters More Than Ever
23:00 – Common Misconceptions About AI Use in Marketing
26:30 – Real-World Example: How Everyday Dose Nails B2I Marketing
28:50 – How to Stay Ethical When Using AI in Content Creation
32:40 – Building Trust in a World of AI-Generated Content
35:00 – Why Storytelling Still Beats Strategy Alone
37:00 – Why Podcasting is the Most Human Form of Content Creation
40:00 – Where to Find Deanna and Final Thoughts

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