You're Doing the Wrong Job: Why 70% of Chiropractors Are in the Wrong Role

Most chiropractors are working in the wrong role in their business. Dr. Eric DiMartino breaks down why 70% of docs are wired to be caregivers, not CEOs, and how understanding your cognitive design is the first step to scaling without burnout.

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Dr. Eric DiMartino owns multiple chiropractic clinics in Michigan and coaches at The Remarkable Practice. He's also a self-proclaimed weirdo who loves the business side more than patient care. That difference in wiring is exactly what helped him scale.

In this episode, Eric introduces the Rubik's Cube Framework for building a seven-figure practice. He walks through the six sides every practice owner needs to solve: vision, marketing, sales, operations, finance, and team. We dig into why most chiropractors hate running their business (and shouldn't feel bad about it), the 80% rule for delegation that gives you permission to let go, and the exact buyback rate calculation that tells you when you're ready to hire.

Eric also breaks down his four-stage training system (crawl, walk, run, fly), why you should never be the best person at anything in your business, and how to build a team of A-players who actually care as much as you do. If you've been white-knuckling control of every detail in your practice and wondering why you can't break through to the next level, this conversation will show you exactly how to fire yourself from operations and step into the CEO role.

TIMESTAMPS:

00:00 Introduction to Delegation and Business Growth

00:36 Interview with Dr. Eric DiMartino

02:00 Understanding Roles in Chiropractic Business

13:58 The Rubik's Cube Framework for Business Success

21:04 Building Effective Systems and Teams

31:23 Evaluating Core Values in Hiring

32:24 The Importance of Training and Onboarding

33:14 Creating a Culture of Continuous Improvement

35:53 Defining Effective Training vs. Meetings

36:56 The Role of the CEO as Chief Energy Officer

38:50 The Power of Vision Casting and Clear Expectations

42:12 Celebration, Recognition, and Guardrails

47:48 Building a Strong Brand and Community Presence

50:42 Maximizing Time and Delegation for Growth

57:55 Conclusion and Contact Information

CONNECT WITH DR. ERIC DIMARTINO:

Instagram: https://www.instagram.com/ericdimartino1/

Website: https://www.dimartinochiropractic.com/

Email: dreric@theremarkablepractice.com

The Remarkable Practice: https://theremarkablepractice.com/

SPECIAL OFFER:

Attending The Remarkable Practice Business Immersion in Phoenix (March 2026)? Reach out to Dr. Eric for a discounted guest admission or Click HERE.

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