ChiroX: Business Growth for Chiropractors17 Feb

She Shut Down a $20K/Month Med Spa to Go All-In on Chiropractic

How Dr. Lisa Parissi built a thriving high-ticket chiropractic practice in Newport Beach (one of the most saturated markets in the country) charging high-ticket care plans to patients who are actually invested in their health. Discover why she burned the boats, moved across the country, and bought a practice she couldn't afford.

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Dr. Lisa Parissi runs Wellness Choice in Newport Beach, California. But her story started in Florida doing personal injury cases with patients who didn't care about getting better. She was miserable.

So she made a decision most people would call crazy: moved across the country to buy a CBP practice she couldn't afford, in a city where she knew one person, using a technique she hadn't learned yet. The bank gave her the loan because of one thing: a handwritten letter that showed grit.

In this episode, Lisa breaks down her sales process for $10K care plans, why she shut down a $20K/month med spa to refocus on pure chiropractic, and her curated wellness collective model that beats cold ads for lead quality. We also dive into her 5-year exit plan, the health scare that forced her to rethink everything, and why mindset work became more important than business coaching. If you're stuck in the volume trap or want to build a boutique practice that serves the top of the market, this is for you.

TIMESTAMPS:

00:00 From PI Burnout to Patients Who Actually Care

00:22 Meet Dr. Lisa Parisi: Building a High-Ticket Practice in Newport Beach

01:47 Burn the Boats: Moving Cross-Country to Buy a Dream Practice

05:25 Winning the Bank's Trust: The Letter, the Grit, the Foundation

06:51 Where Her Sales Skill Came From (and Why It Matters in Healthcare)

08:24 Inside the $10K Care Plan: Authority, Team Buy-In, and Measurable Results

11:21 Pricing Strategy: Boutique vs Volume, Cash Practice Reality, and No More Discounts

15:19 Scaling Too Fast: The Med Spa Side Hustle, CapEx Traps, and Refocusing the Brand

18:55 Setting Up the Next Topic: Online Presence vs Word-of-Mouth Referrals

19:07 Designing a Luxury Chiropractic Brand + New Office Vision

19:48 Building a Curated Wellness Collective (Subleases, Referrals, Overhead)

21:32 Why Collaboration Beats Cold Ads: Lead Quality & Time Costs

22:17 Closing Rates, Patient Fit, and Lean Staffing Systems

24:04 Hiring a COO/CFO and Planning an Exit in 5 Years

25:39 Making a Practice Sellable: Systems, Revenue Streams, and IP

28:05 Brand Equity & PR Wins (Community Presence, Naming Strategy)

29:24 Letting Go of the Med Spa: Refocusing on the Chiropractic Niche

32:36 One Location by Choice: Lifestyle, Stress, and Health Wake-Up Call

35:36 Advice to Younger Self: Mindset, Self-Care, and Staying Present

38:39 Where to Find Lisa + New Program to Support Other Chiropractors

40:15 Final Thanks and Wrap-Up

CONNECT WITH DR. LISA PARISSI:

Instagram: https://www.instagram.com/drlisaparissi/

Practice Instagram: @WellnessChoice

Website: https://wellnesschoice.com/

NEW PROGRAM:

Lisa is launching a program to help chiropractors who want to offer corrective exercise and dental orthotics without doing full CBP. If you need help with a stuck patient or want to incorporate posture correction, reach out!

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#highticketchiropractic #cashpractice #chiropracticbusiness #newportbeach #CBPchiropractic

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