ChiroX: Business Growth for Chiropractors24 Mar

Build to Sell Even If You Never Plan To

Stuart Bernsen is the founder of Chiro One Wellness Centers, a chiropractic organization that scaled to 160 locations across North America before being sold to private equity at 9x EBITDA, a deal almost unheard of in the chiropractic industry.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

In this episode, Stuart explains why most chiropractic practices are personality-driven businesses that completely depend on the owner, making them nearly impossible to sell.

We dive deep into the difference between a Main Street exit vs a Wall Street exit, why 80% of practices never sell, and the systems required to build a practice that investors actually want to buy.

Stuart also breaks down the three hats every doctor must understand: clinician, operator, and shareholder, and why separating those roles is the key to building a scalable and transferable business.

If you're building a clinic, practice, or any service business and want to create real enterprise value, this episode will change how you think about growth and exits.

TIMESTAMPS

00:00 Intro

01:20 Main Street vs Wall Street

05:31 Valuation Basics Explained

09:05 Three Hats Framework

15:29 Shareholder vs Operator

21:02 Build Sellable Systems

23:56 Investor Buy Criteria

28:52 Exit Planning Mistakes

32:55 Personality Driven Trap

36:57 Why Investors Want Chiro

47:25 Private Equity Concerns

50:40 First Step SOPs

55:10 Tools and Closing

CONNECT WITH STUART BERNSEN

https://medullallc.com/our-team/

ABOUT CHIROX MARKETING

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization.

Visit: https://www.chiroxmarketing.com/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(56)

Why Most $1M Chiropractors Never Stop Working IN Their Practice

How does one chiropractor handle 1,000 patient visits per week without feeling burned out?Dr. Erik Kowalke did it for three years—and says it was actually a blast. Today, Higher Health Chiropractic ha...

15 Sep 1h 2min

$1M in Lost Patients. Zero Layoffs. Here's What He Did!

What happens when one bad website decision cuts your Google new patients in half overnight?Dr. Kevin Farrar watched $40K–$50K in monthly new-patient opportunity disappear, and it took nearly a year to...

8 Sep 52min

Stop Being the Bottleneck. Here's How to Build a Practice Without You

What happens when a family emergency pulls you out of your practice for almost four straight weeks — and the business actually grows without you?Dr. Andrew Oteo experienced exactly that, and it comple...

1 Sep 1h 8min

12 Chiros in a Town of 7,000. He Opened Anyway!

How do you open a chiropractic practice in a town of just 7,000 people with 12 competing chiropractors nearby and have 147 new patients already scheduled before opening day?Dr. Andy Armor and his wife...

25 Aug 1h 3min

She Sold Her Practice, Built 10 AI Employees, Made 6-Figures in 3 Months!

What happens when the practice you spent 13 years building becomes so tied to your identity that letting it go feels impossible?Dr. Courtney Gowin started with just $6,000 in a basement, grew a matern...

18 Aug 55min

How He Works Month On, Month Off and Runs a $3M Practice

What does it take to build a $3 million chiropractic practice while working only three and a half days a week — and taking every second month off? Dr. Simon Floreani has spent 30 years challenging the...

11 Aug 1h 1min

$4 to 24 Chiropractic Clinics. Built From a Starbucks Yellow Book

Corey Malnikof built Palmer Care Chiropractic from just $4 in his pocket into a 24-location organization with more than 150 team members. In this episode, he shares the painful mistakes that almost de...

4 Aug 1h 2min

3 Failed Associate Hires. $3M Practice. State Chiro President

How do you build a multi-million-dollar chiropractic practice in a county with more cows than people?Dr. Kris Arnold has spent the last 25 years proving that location isn't the limiting factor—leaders...

28 Jul 1h 2min