Content Connect S2E5: The BBN Social Media Manager Who Became a Performance Marketing Machine!

Meet Ebuka Chidube, a performance marketer who's been in the game for 4+ years, working with brands like Piggyvest, Lenco, iFitness, and even managing social media for Big Brother Naija housemates.In this episode, Ebuka shares his wild journey from studying guidance and counseling (without any guidance pun very much intended), to trying his hand at design, to becoming the guy brands call when they need serious growth. He talks about achieving 500% growth in just 2 weeks, getting Piggyvest to 5 million users in a month, and why he believes you have to be "a certain level of cracked" to succeed in marketing.If you've ever wondered what it really takes to make it in performance marketing, or why "you can work anywhere" might be the biggest lie ever told, this episode is packed with gems you need to hear.As always, we’d love to hear your thoughts! Drop a comment below and join the conversation on Instagram using #thecontentconnectshow. And of course, don’t forget to Like, Share, and Subscribe for more amazing content like this (please or we'd find you) :)Relevant Links below 👇: Connect with us on IG: / thisiscontentconnect Connect with us on Twitter (X): https://x.com/contenttconnect Read our Monthly Newsletter on Substack: https://contentconnect.substack.com/ Listen to us on Spotify: https://open.spotify.com/show/5amNp6s... Listen to us on Apple Podcasts: https://podcasts.apple.com/ng/podcast... Linktree (for other CC resources): https://linktr.ee/realcontentconnect Wanna be our next guest? Fill this: https://forms.gle/aDf92ApuBedwDP3t6Connect with Ebuka on IG: https://www.instagram.com/daevee_chi?... Connect with Ebuka on LinkedIn: / ebuka-chidube-6a230518a Connect with Ebuka on Twitter (X): https://x.com/Daevee007

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Episoder(14)

Content Connect S2E8: How Nathan Went From Earning ₦1/Word to Writing for Global SaaS Brands!

Meet Nathan Ojaokomo, a freelance writer for B2B software companies who plans, writes, and optimizes long-form content for brands like CoSchedule, Zapier, Vimeo, and more.In this episode, Nathan takes...

17 Jun 1h 35min

Connect Connect S2E7: Favour on Surviving Your 20s In a Dog-Eat-Dog World!

Meet Favour, a lawyer, content marketer, and podcast host who, at some point in uni, mentally clocked out of the career she thought she wanted.In this episode, we talk about building confidence early,...

10 Jun 1h 8min

Content Connect S2E6: The Gen Z Screenwriter Who Makes You Feel Seen (not just entertained)

Meet Nengi Diri (the Nengi you heard about), an experienced screenwriter, content writer, and UX writer who was actually behind one of the biggest Nollywood movies last year.In this episode, Nengi unr...

4 Jun 1h 3min

Content Connect S2E4: What 7 Years in Content Taught Abioye About Growth, Money & Execution

Meet Abioye Ogundairo, a content writer, marketer, and founder of TechWriteable, a platform helping writers build portfolios, find jobs, and collaborate with companies across the world.In this episode...

29 Nov 202549min

Content Connect S2E3: How Mariam Turned Her Love For Media Into a Dream Job at Zikoko

Meet Mariam Akinbami, social media strategist, community manager, and all-round creative powerhouse at Zikoko, one of Africa’s biggest media brands.In this episode, she talks about balancing school an...

22 Nov 20251h 9min

Content Connect S2E2: How Fashion, Twitter, And a Little ‘luck’ Got Her Into Tech

Meet Gift Arku – a marketing associate, a fashion lover, and your favorite outspoken Twitter girlie 👩🏽‍💻👠.In this episode, Gift talks about everything from how to increase your luck surface area, ...

15 Nov 20251h 44min

Content Connect S2E1: Ore on Building a Brand That Puts People First

We’re back with a brand new season, and what better way to kick things off than with an episode all about genuine connection?In this premiere, we sit down with Ore, the Co-founder of Wii Create, a bra...

18 Okt 20251h 25min