Winning Digital Customers21 Jul 2022

An Interview with the SVP of Services at BriteCore, Helen Yu

"Every single company, regardless of the size, have growth disconnects." Howard is joined by the Wall Street Journal bestselling author of Ascend Your Start Ups, world-renowned speaker, multi-billion dollar company advisor, and award-winning thought leader, Helen Yu. Helen shares the parallels between successfully creating and bringing new products to market with climbing to the peak of Mount Everest.

She also argues that there are multiple disconnects that can surface for an organization on their journey to growth and talks in-depth about three. Learn the how you can avoid disconnects to successfully turn an idea into a product, a product into a market, and grow a market to scale in this episode of Winning Digital Customers The Podcast.

You can engage with Helen on her various channels below:

LinkedIn: linkedin.com/in/tigonhyu

Twitter: twitter.com/yuhelenyu

Book: https://www.amazon.com/Ascend-Your-Start-Up-Disconnects-Accelerate/dp/1641466219

Winning Digital Customers | The Podcast focuses on stories of digital transformation, told by the people who led them. The podcast covers a range of topics including digital transformation, enterprise strategy and innovation, customer research, design thinking, agile practices, journey mapping, and other related ideas.

The podcast is based on Howard Tiersky's Wall Street Journal bestselling book, Winning Digital Customers: The Antidote to Irrelevance. Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will maximize their competitiveness in the market, identify the quick wins that will help them out of the gate, and ultimately drive the transformation needed to bring their company into alignment with today's digital world.

Follow me on:

Linkedin: https://www.linkedin.com/in/tiersky/

Website: https://www.from.digital/

Twitter: https://twitter.com/tiersky

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Episoder(71)

An Interview with the Managing Director at BNY Mellon, Aaron Todd

"The right level of debate leads to better answers and is oftentimes the critical and exciting part" Howard is joined by the Managing Director of the world's oldest bank and the largest custody bank i...

1 Sep 202237min

An Interview with the Previous CDO of Avis, CIO of Alaska Airlines and Head of Strategic Consulting at WeWork, Veresh Sita

"The people who are doing the work, actually know the work better than anyone and already know what needs to be done. They have already figured out the why and what, but have never been empowered enou...

18 Aug 202235min

An Interview with the Chief Research Officer at PA Consulting, Charlene Li

"The wise person is someone who doesn't have to resolve the contradiction to recognize that there is actually this dialectic of so many things that you can't resolve, but have to figure it out." Howa...

4 Aug 202239min

An Interview with the SVP of Direct to Consumer Business at Highlights for Children, David Gitow

"The digital medium allowed publishers to enter the global market." Howard is joined by the digital transformation veteran of the publishing industry and SVP of the Direct to Consumer Business at High...

28 Jul 202234min

Why Marketing Doesn't Work Anymore | Winning Digital Customers

"If customers don't believe what you say about yourself, what is it that they do believe?" Howard challenges us to rethink how we view marketing in light of how much it's changed because of the digita...

14 Jul 202227min

An Interview with the Former Chief Customer Officer of Ericsson, Tabitha Dunn

Digital transformation is as much about people as it is about technology. Howard is joined by the former Chief Customer Officer and Head of Customer Experience and Global Sales Excellence of Ericsson-...

7 Jul 202238min

An Interview with the Chief Marketing Officer at Circuit City, Victor Elmann

"it's not all about digital or all about a website, but recreating that in-store experience as well." Howard is joined by the Chief Marketing Officer of Circuit City, Victor Elman. Victor shares what ...

30 Jun 202234min