Jeff Byers - You’d Never Kill a $6M Product — And That’s the Problem

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TIMESTAMPS:
00:00:00 Trailer
00:00:49 Why Did You Kill A $6 Million Product Overnight?
00:05:07 The Biggest Lie In The Supplement Industry
00:06:36 Why Is Sourcing So Important?
00:07:51 What Do 3rd Party Certifications Actually Mean?
00:15:27 Product Development
00:20:45 Biggest Misconceptions About Creatine
00:29:15 How Did You Get Your First Partnership?
00:32:37 How Did The Partnership With Andrew Huberman Start?
00:39:16 Partnering With All 32 NFL Teams
00:40:55 Big Learnings From Your Partners
00:44:26 The Partnership With Arnold
00:51:20 Fundraising and Raising Money
01:01:46 What Did You Learn From Pete Carroll?
01:10:30 What Do You Look For In Hiring?
01:18:03 Quickstrike Questions

In this episode, we sit down with Jeff Byers, CEO of Momentous, to unpack what it really means to build a high-trust brand in a low-trust industry. Jeff shares why he killed a $6M product overnight to protect the company's standards, how Momentous became trusted by all 32 NFL teams, and why most supplement companies cut corners on sourcing, certification, and dosing.

Momentous - Save up to 35% on your first order with code OPENRESIDENCY: https://www.livemomentous.com

🎙 GUEST
Jeff Byers, CEO of Momentous
Website: https://www.livemomentous.com

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