How to Build a Personal Brand as a Real Estate Agent Without Oversharing Your Entire Life with Haley Ingram

🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

If posting more of your life was the secret to growing your real estate brand, wouldn’t social media feel a whole lot easier by now?

In this episode, I’m sitting back down with Haley Ingram, the CEO and founder of Coffee & Contracts, to unpack the pressure real estate agents feel to be everywhere online, constantly visible, and always sharing more. We’re talking about how to actually build a personal brand that attracts clients without feeling performative, exhausting, or like your entire life has to become content. Plus, we get into choosing the right platform for your season of business, the mistake most agents make with “personal” content, and how to create content that feels authentic while still growing your audience.

So if you want to build a brand that stands out online without oversharing your entire life, hit play and let’s get into it.

01:11 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

2:14 – The pressure agents feel to be on every social media platform

4:19 – Why you should focus on one platform for 90 days before adding more

5:26 – Choosing a medium that matches your interests and strengths

7:31 – The importance of showing up where your sphere actually hangs out online

11:17 – Deciding if you should keep personal and business accounts separate

14:39 – Rethinking the 80/20 rule and making your business content more personal

Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

EPISODE LINKS:

Connect with Haley: Website | Instagram

OTHER EPISODES YOU’LL LOVE:

🎙️Episode 15: How Real Estate Agents Can Stay Consistent on Social Media Without Spending Hours Online with Haley Ingram

🎥 Watch the podcast on YouTube: https://youtu.be/Q338ThXffeA

COME HANG OUT WITH ME:

❤️ Follow Above Asking: @aboveaskingpodcast

❤️ Let's be Instagram friends: @heyalyssamichelle

💭 Got any questions? Submit your question for advice from me on the show HERE

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New episodes drop every Thursday!