Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Episoder(823)

E39: Jamal Edwards - From Media Student To Multimillionaire

E39: Jamal Edwards - From Media Student To Multimillionaire

At 15, Jamal Edwards rapped under the name "SmokeyBarz", filming with his friends from a £20 phone. At 24, he had received an MBE for services to music and business, taken the first royal selfie and w...

10 Okt 20191h 2min

E38: A Simple Mindset Secret + Less Routine, More Life

E38: A Simple Mindset Secret + Less Routine, More Life

The last couple of weeks have been the most professionally challenging of my life and I divulge all in this week’s episode of The Diary of a CEO. Alongside this, I discuss the importance of having an ...

12 Sep 201944min

E37: Joe Wicks - Changing Millions Of Lives in 15 Seconds!

E37: Joe Wicks - Changing Millions Of Lives in 15 Seconds!

Have you ever had that experience of meeting someone, and being so glad that they became successful? That’s what it was like meeting Joe. Joe Wicks, otherwise known as The Body Coach, is a health and ...

5 Sep 20191h 14min

E36: Ambition, Motivation and Imposter Syndrome

E36: Ambition, Motivation and Imposter Syndrome

In this weeks solo episode of The Diary of a CEO, I discuss how important it is to build and share your story when creating a brand or a business. I talk about how we are naturally obsessed with being...

2 Aug 201934min

E35: Julian Hearn: Huel - £45 Million In 4 Years

E35: Julian Hearn: Huel - £45 Million In 4 Years

Julian Hearn is the founder and CMO of Huel, a nutrition company responsible for the increasingly popular, powdered meal replacement drink. Huel is basically a meal in a bottle designed for time-poor ...

3 Jul 201948min

Dr Aria - Mental Health, Marriage and Mindfulness

Dr Aria - Mental Health, Marriage and Mindfulness

In this weeks episode of The Diary of a CEO, I sit down with Dr Aria Campbell-Danesh, a high performance psychologist and an expert in the fields of behaviour change and long-term health. Follow Dr A...

26 Jun 20191h 36min

E33: I Made A Mistake

E33: I Made A Mistake

It’s been a while since we last spoke which I apologise about! In this week’s episode of The Diary of a CEO, I discuss how a bad reaction of mine lead to a lot of regret. We are all on a journey of se...

19 Jun 201942min

E32 Michelle Kennedy - From Matchmaking to Motherhood

E32 Michelle Kennedy - From Matchmaking to Motherhood

From co-CEO of Badoo, a dating-focused social network worth over a billion, to sitting on the advisory board for Bumble to launching her in own app in 2017 with co-founder of Deliveroo Greg Orlowski, ...

15 Mai 201951min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
pengesnakk
utbytte
rss-politisk-preik
finansredaksjonen
morgenkaffen-med-finansavisen
tid-er-penger-en-podcast-med-peter-warren
livet-pa-veien-med-jan-erik-larssen
stormkast-med-valebrokk-stordalen
rss-markedspuls-2
rss-pa-konto
rss-sunn-okonomi
lederpodden
rss-investering-gjort-enkelt