The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid

The Manager’s Playbook 068: Matt Hansen - 1 Billion Streams, TikTok Covers, Independent Artist Strategy, Touring ROI & Orchid

Matt Hansen went from posting TikTok covers to building a billion-stream independent music career.

In this episode of The Manager’s Playbook, Matt joins Mauricio Ruiz to break down how a one-take Frank Ocean “Godspeed” cover in a parking garage took him from 500 followers to 500,000 overnight, sparked major label interest, and forced him to learn the music business fast.

Matt opens up about staying independent, finding the right managers, building a mini-label team, using distributor deals to fund growth, losing money on tour, turning opening slots into content ROI, collecting fan data, and separating CEO mode from artist mode.

This conversation is for independent artists, artist managers, music marketers, aspiring music executives, and anyone trying to understand how a viral moment can become a real career.

Simply put, a conversation like this doesn't come cheap.


If you’re earning publishing income, make sure you’re collecting all of it.KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://form.typeform.com/to/JNELnGw9?utm_source=xxxxx&typeform-source=bit.ly#fbclid=xxxxx&gclid=xxxxx


Want your music everywhere, properly? DistroKid is a straightforward way for independent artists to distribute globally and keep momentum moving. https://distrokid.com/


Watch the full episode on YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@managersplaybook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New episodes drop Sundays @ 10am ET


Topics include: TikTok music strategy, artist development, touring, opening slots, distributor deals, catalog ownership, fan data, songwriting, content strategy, and Matt’s debut album Orchid.


Listen to more episodes of The Manager’s Playbook wherever you get your podcasts.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(328)

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

Inside the Playbook: Amber Grimes on The Mistake Every Music Executive Makes

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about self-advocacy, asking questions, and learning the bu...

11 Jul 18min

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

Inside the Playbook: Amber Grimes on The Visual Strategy That Makes Artists Memorable

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what makes artists memorable in today’s music busine...

10 Jul 26min

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

Inside the Playbook: Amber Grimes on The New Rules of Artist Branding

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what artists need beyond the music.Amber breaks down...

9 Jul 22min

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

Inside the Playbook: Amber Grimes on How LVRN Builds Artist Rollouts

In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), to talk about what goes into building artist rollouts that actuall...

8 Jul 21min

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

The Manager’s Playbook 074: Amber Grimes - LVRN, Artist Branding, Music Rollouts, Artist Development, Fan Communities & Music Business

In this episode of The Manager’s Playbook, Mauricio Ruiz sits down with Amber Grimes, EVP, GM, and partner at Love Renaissance (LVRN), for a real conversation about artist branding, music rollouts, an...

5 Jul 1h 43min

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Inside the Playbook: Nael Atweh and Alyce Hayek on How to Build a Music Career That Actually Works

Great music still wins.In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about what it really takes to build a music career that lasts.They get into artist dev...

4 Jul 19min

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

Inside the Playbook: Nael Atweh and Alyce Hayek on Delusional Optimism in Music

What does it really take to last in the music business?In this clip of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about the mindset behind building a meaningful career ...

3 Jul 21min

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

Inside the Playbook: Nael Atweh and Alyce Hayek on What Great Artist Managers Actually Do

What separates great artist managers from everyone else?In this episode of The Manager’s Playbook, Nael Atweh and Alyce Hayek of Grass Fed Music talk about managing artists with care, honesty, trust, ...

2 Jul 18min

Populært innen Underholdning

papaya
enkel-servering
storefri-med-mikkel-og-herman
konspirasjonspodden
big-5-med-nils-og-harald-2
harm-og-hegseth
tusvik-tnne
topp-3-med-wold-og-fladseth
hovla
kjendiscrush-med-sofie-karlstad
tore-og-haralds-podkast
folk-flest-med-linn-og-nils
ma-pa-behandling-med-morten-ramm
vitnemal
gi-meg-alle-detaljene
nare-venner
feedback-med-egon-holstad
rss-gammal-maiden
singel
lotion-smedstad-the-godcast