EP 12| Why 90% of Membership Programs Fail (And How to Build One That Doesn't) | Interstellar ft. Anuj Rathi
Membership and loyalty programs are one of the most powerful growth levers in consumer businesses, yet 90-95% of them fail. Most companies treat them as a feature bolted on top of the product. The one...
11 Jun 44min
EP. 10 | How India's Going-Out Culture is Evolving | Interstellar ft. Rahul Ganjoo
Experiences are emerging as a new layer of India’s consumer economy. From large global concerts to hyperlocal community events, consumers are increasingly stepping out not just for entertainment, but ...
26 Feb 40min
EP. 9 | How Swiggy Is Building for India’s New Consumer | Interstellar ft. Rohit Kapoor
As the world around him changed, Rohit Kapoor chose to reinvent himself. Curiosity led him into the startup world — from reimagining Indian hospitality at OYO to now powering India’s food story at Swi...
25 Nov 202551min
EP 8 | Building & Scaling Fashion Brands in India | Interstellar ft. Nandita Sinha, Myntra
Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading m...
29 Sep 202559min
EP. 7 | The Next Big Bets in Quick Commerce: Deep Dive on Fashion, Baby & Kids, Beauty | Interstellar ft. Mayank Jain
Why is this a Quick Commerce category and not e-commerce or offline-first?What’s the right to exist for a vertical player - why won’t horizontal platforms win here?Does this category demand a unique b...
22 Aug 202545min
Ep. 6 | How I Built Flipkart's Mobile Business from Scratch | Interstellar ft. Smrithi Ravichandran
Switching from a coveted FMCG job to an industry that was barely taking shape was one of the riskiest career moves in 2011. But Smrithi Ravichandran took a leap of faith into ecommerce when most were ...
1 Aug 202555min
Ep. 5 | How OYO Scaled from India to the World | Interstellar with Abhinav Sinha
With an IIT KGP degree, an MBA from Harvard, and a comfortable consulting job at BCG New York, Abhinav Sinha had every reason to stay back in the US. However, in 2014, he packed his bags and returned ...
4 Jul 202550min
