Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors
Writing Excuses9 Mar 2009

Writing Excuses Season 2 Episode 22: Marketing 201, Branding for Authors

"Branding," not "Brandon," just so we're clear. Brand-ING.

We open with the definition of "branding," talking about what it is, and (just as importantly) what it is not. With that out of the way we forge ahead and talk about author brands, brand messaging, and why any of this really matters. We throw down a few examples, and use them to help the listener arrive at a decent author-branding strategy.

Writing Prompt: Pick your favorite author and in 50 words or less write down what you think their brand is, then compare it on the forums with what others write. Our Sponsors: * Check out MasterClass and use my code masterclass.com/EXCUSES for a great deal: https://MasterClass.com * Check out Talkiatry and use my code talkiatry.com/WX for a great deal: https://www.talkiatry.com * Check out Talkiatry: https://www.talkiatry.com Support this podcast at — https://redcircle.com/writing-excuses2130/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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Episoder(1002)

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21.33: When To Shift Gears

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21.32: Barrier Breaking- Time Constraints

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21.30: Chapter Breaks Soon

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21.29: How to Make a Scene

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21.28: Narrative Transitions

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21.27: The Expository Throttle

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21.26: Setting the Pace

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