From Attention to Commercial Opportunity: The Role of Social Media in Securing Brand Deals

From Attention to Commercial Opportunity: The Role of Social Media in Securing Brand Deals

Drop us a message! Brand partnerships in the creator economy aren't just about follower counts, they're about fit, trust, and long-term credibility. Get it wrong, and you risk the one thing that makes a creator valuable in the first place: their audience's trust. In this episode of Social In 10, we sit down with Sammy Parker, Brand Partnerships Lead at Calfreezy - one of the UK's largest YouTubers - to pull back the curtain on how brand deals really work at scale. Sammy shares how social me...

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Episoder(212)

People Management in Modern Agencies: How to Retain Top Talent Without Burning Them Out

People Management in Modern Agencies: How to Retain Top Talent Without Burning Them Out

Drop us a message! Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives. In this episode of Social I...

18 Mai 6min

From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience

From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience

Drop us a message! Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do. In this episod...

11 Mai 8min

REWIND: UGC, Influencer Marketing, and Creative Social Media Direction

REWIND: UGC, Influencer Marketing, and Creative Social Media Direction

Drop us a message! In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next....

4 Mai 9min

Aligning Social Campaigns with Empathy to Drive Real Engagement

Aligning Social Campaigns with Empathy to Drive Real Engagement

Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagemen...

27 Apr 9min

REWIND: How to Grow your Online Community and Development of Human First Marketing

REWIND: How to Grow your Online Community and Development of Human First Marketing

Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s RE...

20 Apr 10min

How to Turn Marketing Data into Stories That Drive Action

How to Turn Marketing Data into Stories That Drive Action

Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not j...

13 Apr 9min

How Marketing Helps Founders Raise Investment and Build Investor Trust

How Marketing Helps Founders Raise Investment and Build Investor Trust

Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytellin...

6 Apr 8min

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