Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy28 Mai

The human side of AI: building customer-centricity at scale

In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Tom Spencer, Director of Customer Data Sciences at Aviva, about what it takes to build a genuinely customer-centric organisation using data and AI. Tom shares how Aviva is using customer analytics, machine learning and emerging AI technologies to improve customer relevance, strengthen retention and create more joined-up experiences across millions of customers and multiple product lines. The conversation explores how large organisations can connect data strategy directly to business outcomes through experimentation, targeting intelligence and faster feedback loops. The episode also looks at the operational realities behind the ambition: legacy systems, fragmented journeys, data foundations and the importance of strong partnerships between data teams and the wider business. Tom reflects on how generative AI is changing customer expectations and why organisations that succeed will be those with the strongest understanding of their customers. 🎧 Tune in to hear the full conversation.

Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

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Episoder(100)

Can AI improve social mobility or deepen inequality?

Artificial Intelligence is often positioned as the great democratiser of knowledge. But could it also widen existing inequalities? In this episode of Hub & Spoken, Jason Foster is joined by Dipi McK...

11 Jun 35min

AI, algorithms and the future of the internet business model

In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Alessandra Di Lorenzo, advisor to CMOs, author of Adjust and TEDx speaker, about how AI is reshaping the internet ...

14 Mai 38min

A data and AI time capsule: what's changed, what hasn't and what comes next

In this special 10th anniversary episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, creates a time capsule for the data and AI industry: looking back at the last decade, reflecting on w...

30 Apr 53min

Building data and AI capability inside the UK's data regulator

What does it take to build a modern data and AI capability inside the organisation responsible for protecting information rights across the UK? In this episode of Hub & Spoken, Jason Foster, CEO and...

16 Apr 46min

Data, cyber and the business of defence: lessons in leadership and capability

In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Lieutenant General Sir Tom Copinger-Symes KCB CBE, Former Deputy Commander Cyber & Specialist Operations Command...

2 Apr 49min

Why now is a great time to be a woman in data and AI

In this International Women's Day special of Hub & Spoken, Jason Foster, Founder and CEO of Cynozure, is joined by Kavita Sandhu, Client Services Manager, and Jane Usoskina, Senior Solution Architect,...

19 Mar 41min

How to prioritise data when everything is important

As organisations grow, data teams face a familiar challenge - staying focused on what matters while supporting an increasingly complex operation. In this episode of Hub & Spoken, Jason Foster, CEO &...

5 Mar 37min