I roasted her LinkedIn content in front of her

I roasted her LinkedIn content in front of her

Helen's content was consistent, credible + getting quoted back to her in real client conversations. The problem was everything that came after the post.


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Helen works with VP-level leaders in engineering, energy + infrastructure businesses on digital transformation. Her short form was doing its job - building trust with the right people. But the journey from stranger to booked call had a gaping hole in the middle. No lead magnets, no long form, no email doing the heavy lifting. We went live, I roasted her content on screen, + then mapped out exactly what needs to sit between her posts + her calendar link - and why fixing the middle layer matters more right now than improving the content itself.


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Follow me on LinkedIn: https://www.linkedin.com/in/chrisjamesonline/

Follow me on Instagram: http://www.instagram.com/chrisjamesonline


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IN THIS EPISODE:• Why trust is the only job short form content should have• The content trifecta - short form, long form + email - and why most B2B consultants are missing two thirds of it• What to build in the middle of your funnel before you touch the content itself• Why content is a web, not a funnel


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🧭 Work with me directly: http://www.chris-james.co/c2c

🔥 Get my free 'Content on Easy Mode' Training: http://www.chris-james.co/content-training

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Episoder(127)

I made £2M on the most BORING social media platform

I made £2M on the most BORING social media platform

I made £2M from the most boring platform in social media... LinkedIn. And I'm about to show you exactly how.Everyone's chasing likes on Instagram + TikTok while completely ignoring the one platform wh...

17 Sep 10min

I paid Hormozi $6,000 for this (Lead Nurture Playbook Review)

I paid Hormozi $6,000 for this (Lead Nurture Playbook Review)

I paid Hormozi $6k for his lead nurture playbook. Turns out the money you're missing isn't in your offer, it's in the gap between someone booking a call and someone actually showing up.In this episode...

10 Sep 4min

how to build trust with complete strangers

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Nobody trusts you online anymore, and talk's the reason why. Anyone can sound like an expert now, so words alone don't win clients.In this episode Chris breaks down why client proof is the most valuab...

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I spent £30,000 on a mastermind so you don't have to

I spent £30,000 on a mastermind so you don't have to

I paid £30k to sit in a room with 8-figure coaches + consultants. Turns out most of what I "learned" was stuff I already knew and had just stopped doing.In this episode I break down the six biggest ta...

18 Aug 31min

I only make content once a week (here's my whole system)

I only make content once a week (here's my whole system)

Somewhere between 50 and 74% of the content on your feed was written by a robot. Which means the fastest way to stand out in 2027 is to be visibly, obviously human.In this episode I break down ORBIT C...

28 Jul 25min

I can't legally promise that we'll get you to £10,000/mo, but...

I can't legally promise that we'll get you to £10,000/mo, but...

Emma Wainer had the matches out. She was ready to burn her consulting business to the ground.Instead she reconnected with the people she'd already worked with + pulled nearly £30k into the business in...

23 Jul 23min

For the love of GOD stop trying to get NEW leads

For the love of GOD stop trying to get NEW leads

I pulled the data on the last million pounds our clients made. 85% of it had nothing to do with cold DMs.This episode is the Priority Pipeline: the system I've used to go from zero clients to over 400...

21 Jul 28min

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